Description:
The purpose of this chapter is to : Highlight the importance of visiting friends and relatives (VFR) travel now and in the future; Discuss key demographic trends related to VFR travel and analyse the findings from a study of VFR tourism to two Australian including destinations, including: VFR travellers represent a substanial form of solo-travellers and single-person households are forecast to grow in the future. VFR travel represents a hidden form of travel for children travelling without parents (linked with emerging niche market, the 'grand-traveller'); VFR travelly utilise commercial accomodation, and their usage of this is likely to increase; VFR travel has important social benefits to families; VFR travel will grow as a market segment for older travellers, especially those in the final stages of the family life cycle.
Description:
In terms of visitor numbers, VFR is a large form of travel. Whilst VFR is well-known by tourism academics and practitioners, little is known about this form of travel. Research is relatively new, commencing in 1990; and few researchers have taken much interest in the topic. Only one study has attempted to measure the size of VFR, which developed a national size model based on extrapolating primary research undertaken in contrasting destinations to a national level. That study estimated that VFR represented 48% of Australia’s domestic visitor market. The aim of this research was to ascertain the size of VFR and reveal key profiles and characteristics using a large dataset, derived from Tourism Research Australia’s (TRA) National Visitors’ Survey (NVS) data (2010-2013). Analysis of those data (n=111,566) revealed VFR represents 48.3% of Australia’s domestic overnight visitor market, who stay the same length of time as non-VFRs but spend significantly less.