Strategies of social activists: An NLP interpretation
- Authors: Mills, Alice , Smith, Jeremy
- Date: 2007
- Type: Text , Journal article
- Relation: Borderlands e-journal Vol. 6, no. 1 (2007), p. 1-8
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- Description: In this paper we analyse three interviews with social activists, using Neuro-Linguistic Programming (NLP) methodology to discern each respondent's characteristics strategies for social activism via their choice of words and phrase. Our main aim is to determine whether social activists' statements can be analysed in terms of Dilts' studies into the strategies of genius.
- Description: C1
- Description: 2003005855
How to be happy by calling for change : Constructs of happiness and meaningfulness among social movement activists
- Authors: Mills, Alice , Smith, Jeremy
- Date: 2008
- Type: Text , Journal article
- Relation: Qualitative Report Vol. 13, no. 3 (2008), p. 432-455
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- Description: This paper focuses on how social movement activists view happiness in relation to their political involvement. Interviewers asked activists questions about their personal histories and feelings. The phenomenological strategy involved focused on interviews with subjects who could speak richly about their commitments and emotions. The data from the 11 subjects revealed that there was no simple relationship between a commitment to social activism and subjects experiences of happiness. Several subjects oriented their responses to the relationship between meaningfulness, activism, and happiness. In discussion of the analyzed data, the authors suggest that a relationship is evident between the positions articulated by interviewees and their levels of engagement in and withdrawal from activism.
The tacit semantics of ‘Loud Fences’ : Tracing the connections between activism, heritage and new histories
- Authors: Wilson, Jacqueline , Golding, Frank
- Date: 2018
- Type: Text , Journal article
- Relation: International Journal of Heritage Studies Vol. 24, no. 8 (2018), p. 861-873
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- Description: In 2015, in response to harrowing accounts of child sexual abuse at the hands of Catholic clergy in the town of Ballarat, a campaign of public support was launched in the form of coloured ribbons attached to the fences of institutions where the abuse had occurred. The “Loud Fence” campaign has become a global form of protest and commemoration. Institutions’ reactions were varied; some removed the ribbons, to find them promptly replaced, with attendant publicity. Thus was established a silent dialogue that encapsulated the contested nature of the ribbons’ symbolism, and exemplified, too, the campaign’s disparate implied audiences. The paper discusses the meanings of the Loud Fences in relation to divided community sensibilities and intangible heritage, as a performative mode of activism and of heritage-making. It considers ways in which the campaign challenges institutional cultures that stand as extant remnants of colonialism and as edifices of iconic institutional power. The Loud Fences campaign is characterised as a grass-roots quest, initially intended to show solidarity with disenfranchised victims of abuse, that has come to be seen as giving them a symbolic “voice” in the face of institutional denial. The paper touches upon the ways in which such campaigns, based on visual symbols and contested, yet unspoken, “dialogue”, can be historicised. © 2017,
The 'make it possible' multimedia campaign : Generating a new 'everyday' in animal welfare
- Authors: Rodan, Debbie , Mummery, Jane
- Date: 2014
- Type: Text , Journal article
- Relation: Media International Australia Vol. , no. 153 (2014), p. 78-87
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- Description: Although livestock welfare issues were once barely visible to mainstream consumers, animal welfare activists now combine traditional public media advocacy with digital media advocacy to spread their campaign message and mobilise consumers. This article examines one attempt to mainstream animal welfare issues: Animals Australia's' 'Make It Possible' multimedia campaign. Specifically, we contend that the campaign puts into circulation an 'affective economy' (Ahmed, 2004a, 2004b) aimed at proposing and entrenching new modes of everyday behaviour. Core affective positions and their circulation in this economy are considered from three interrelated articulations of this campaign: the release of and public response to the YouTube campaign video; Coles' short-lived offering of campaign shopping bags; and public engagement in the 'My Make It Possible Story' website. Analysis also opens up broader questions concerning the relationship between online activism and everyday life, asking how articulations in one domain translate to everyday practices.
Activism and digital culture in Australia
- Authors: Rodan, Debbie , Mummery, Jane
- Date: 2018
- Type: Text , Book
- Relation: Media, Culture and Communication in Asia-Pacific Societies
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- Description: Activists use digital as well as mainstream media tools to attract supporters, advertise their campaigns, and raise awareness of issues in the broader community. Activism and Digital Culture in Australia examines the use of digital tools and culture by Australian and international activist organisations to facilitate public engagement, participation and deliberation in issues and advance social change. In particular the book engages media studies, cultural studies, social theory and various ethical and political philosophical perspectives to examine the use of digital multi-platform tools by activist organisations and advocates for social change to a) disseminate information and raise public awareness; b) invoke, inform and shape public debate through the provision of information and invocation of affect; and c) garner public support (including funding) for issues and for associated social change. Engaging both qualitative and quantitative approaches, these case studies will demonstrate the richness of digital culture for activism and advocacy, examining the use by activist organisations of such digital media tools as apps, blogging, Facebook, RSS, Twitter, and YouTube. The shows that digital culture offers productive mechanisms and spaces for the reshaping of society itself to take more of a participatory role in progressing social change.
The multiple modes of protesting live exports in Australia
- Authors: Mummery, Jane , Rodan, Debbie
- Date: 2019
- Type: Text , Journal article , Review
- Relation: Contention Vol. 7, no. 1 (2019), p. 49-65
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- Description: Signaling dissatisfaction with particular events, policies, or situations, modes of protest encompass individual expressions through to the development and mobilization of social movements. Indeed, protests can range from bodies blocking space and time to the aggregation of clicked signatures in an online petition and the sharing of campaign content through social media. All of these modes are currently employed within the Australian public sphere to bring about change or closure of the live export industry. This article analyzes the current dimensions and flows of public protest against Australia’s live export industry, examining how they are shaped not only by a myriad of organizations but also by differing modes of protest, as well as by the different modes of appeal in use by activists to mobilize the Australian public sphere in protest. Through this discussion, insight is gained into some of the capacities and efficacies of multimodal protest and its significance for both public engagement and political and industry uptake. © 2020 Journal of the Pakistan Medical Association Academic Press. All rights reserved.
Re-branding animal activists and branding Australians: An investigation into the public relations work of Animals Australia’sactivist campaigns
- Authors: Rodan, Debbie , Mummery, Jane
- Date: 2021
- Type: Text , Journal article
- Relation: Asia Pacific Public Relations Journal Vol. 23, no. (2021), p.
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- Description: Public relations offers strategies that enable re-branding of an organisation’s poor image. As branding refers to the image an organisation (corporations, non-profits and activists) presents to its broader public, then public relations is the work of image management. This conceptual paper uses these ideas to explore and understand the work carried out by one animal activist organisation, Animals Australia, to come to inspire and mobilise a mainstream audience in animal activism. Usually examined using social movement theory, animal activists have a long history of receiving only marginal attention from mainstream audiences, and, further, from being often branded and vilified as troublemakers, extremists, fanatics who are conceived as acting against the national interest, and ignorant of the realities of life and industry. At the same time they are extolled by some in strongly positive terms due to their demands for compassion, care and assistance for those who are voiceless and unable to protest their treatment or change the circumstances of their own suffering. This paper thus examines the public relations and counter-branding work carried out by one animal advocacy organisation, Animals Australia, to re-brand itself so as to effectively address and engage mainstream Australians in its public relations campaigns for improving the welfare of livestock animals. Through a conceptual and semiotic analysis of the organisation’s investigative and campaigning work, and the way this has been constructed and framed more broadly, we demonstrate this counter-branding effort, and consider what it is making possible for the organisation and for its animal activism.
NAO Robot Test
- Authors: Rodan, Debbie , Mummery, Jane
- Date: 2014
- Type: Text , Journal article
- Relation: Media International Australia Vol. , no. 153 (2014), p. 78-87
- Full Text: false
- Description: Although livestock welfare issues were once barely visible to mainstream consumers, animal welfare activists now combine traditional public media advocacy with digital media advocacy to spread their campaign message and mobilise consumers. This article examines one attempt to mainstream animal welfare issues: Animals Australia's' 'Make It Possible' multimedia campaign. Specifically, we contend that the campaign puts into circulation an 'affective economy' (Ahmed, 2004a, 2004b) aimed at proposing and entrenching new modes of everyday behaviour. Core affective positions and their circulation in this economy are considered from three interrelated articulations of this campaign: the release of and public response to the YouTube campaign video; Coles' short-lived offering of campaign shopping bags; and public engagement in the 'My Make It Possible Story' website. Analysis also opens up broader questions concerning the relationship between online activism and everyday life, asking how articulations in one domain translate to everyday practices.