VFR traveller demographics : The social tourism dimension
- Authors: Backer, Elisa , King, Brian
- Date: 2017
- Type: Text , Journal article
- Relation: Journal of Vacation Marketing Vol. , no. (2017), p. 1-14
- Full Text: false
- Reviewed:
- Description: The global phenomenon of visiting friends and relatives (VFR) travel is substantial, including in developed countries. In profiling its dimensions, researchers have examined various VFR characteristics including length of stay, origins and travel mode, though no thorough exploration has been undertaken of VFR demographics. Surprisingly this is the first large-scale study to examine VFR demographics and to consider all destination-related VFR data, not only those that are confined to purpose of visit. The researchers drew upon official Australian domestic travel data (n ¼ 81,579) to undertake a profile of the respective demographics of VFRs and non-VFRs. This assessment revealed that many people who would be classified as socio-economically disadvantaged engage in VFR travel. Previous literature has documented the lower participation of socio-economically disadvantaged groups in tourism and this article shows that they participate actively as VFRs. It is concluded that stimulating VFR travel provisionmay provide a mechanism for extending leisure experiences to those excluded from other forms of tourism.
Travel and quality of life : Where do socio-economically disadvantaged individuals fit in?
- Authors: Backer, Elisa , Weiler, Betty
- Date: 2018
- Type: Text , Journal article
- Relation: Journal of Vacation Marketing Vol. 24, no. 2 (2018), p. 159-171
- Full Text: false
- Reviewed:
- Description: Recently, there has been increasing scholarly interest in the relationship between tourism and quality of life (QOL). While the concept of QOL is contestable, a number of studies have revealed that travel can increase an individual’s perceived and actual QOL. To date, the focus has been on vacation travel, highlighting that travel primarily for the purpose of rest or recreation, whether to a holiday destination or touring, is a component of many people’s perceived QOL, and in some cases is a critical component. However, these more expensive forms of vacation travel are less accessible to those classified as socio-economically disadvantaged. Many such individuals can and do visit friends and relatives (VFR), suggesting that VFR may be a critical means by which socio-economically disadvantaged people can travel for pleasure and thereby maintain or improve their QOL. The article suggests a number of potential strategies based on the 8 Ps of the marketing mix, and these in turn inform avenues for future research.