Behavioral aspects of pricing
- Authors: Lowe, Ben , Lowe, Julian , Lynch, David
- Date: 2017
- Type: Text , Book chapter
- Relation: Innovation in Pricing: Contemporary Theories and Best Practices, Second Edition p. 349-369
- Full Text: false
- Reviewed:
- Description: Since the first edition of this book there have been many changes in the pricing environment. Comparison websites have increased competitive transparency and new technologies like Uber have facilitated rapid adjustment of prices to demand changes; something originally prevalent in electricity pricing and airline yield management has now become widespread in a range of services, including transportation, sporting events and music concerts. Generally, the ubiquity of information technologies has helped consumers with better information but it has also helped sellers with the tools to extract the maximum value from demand surges. But in spite of better information, rules of thumb and seemingly irrational decision-making are still prevalent. © 2018 selection and editorial matter, Andreas Hinterhuber and Stephan M. Liozu; individual chapters, the contributors.
Behavioural aspects of pricing
- Authors: Lowe, Ben , Lowe, Julian , Lynch, David
- Date: 2013
- Type: Text , Book chapter
- Relation: Innovation in Pricing: Contemporary theories and best practices p. 357-375
- Full Text: false
- Reviewed:
Imitation through technology licensing : strategic implications for smaller firms
- Authors: Lowe, Julian , Taylor, Peter
- Date: 2017
- Type: Text , Book chapter
- Relation: Exploiting intellectual property to promote innovation and create value Chapter 6 p. 117-140
- Full Text: false
- Reviewed:
- Description: There are two traditional views of the role of intellectual property (IP) within the field of innovation management: in innovation management research, as an indicator or proxy for innovation inputs or outputs, e.g. patents or licensing income; or in innovation management practice, as a means of protecting knowledge. Exploiting Intellectual Property to Promote Innovation and Create Value argues that whilst both of these perspectives are useful, neither capture the full potential contribution of intellectual property in innovation management research and practice.The management of IP has become a central challenge in current strategies of Open Innovation and Business Model Innovation, but there is relatively little empirical work available. Theoretical arguments and empirical research suggest that from both an innovation policy and management perspective, the challenge is to use IP to encourage risk-taking and innovation, and that a broader repertoire of strategies is necessary to create and capture the economic and social benefits of innovation. This book identifies how intellectual property can be harnessed to create and capture value through exploiting new opportunities for innovation. It is organized around three related themes: public policies for IP; firm strategies for IP; and creating value from IP, and offers insights from the latest research on IP strategies and practices to create and capture the economic and social benefits of innovation.
Sustainable water supplies and sustainable small towns
- Authors: McRae-Williams, Pamela , Lowe, Julian
- Date: 2006
- Type: Text , Book chapter
- Relation: The changing nature of Australia's country towns Chapter p.
- Full Text: false
- Reviewed:
- Description: Many small towns in Australia have fragile water supplies, and have been subject to extensive water restrictions that have impacted quality of life, inward investment and sometimes town viability. The small size of these towns and an often outdated water and waste water system, increases their vulnerability to water shortages, whilst the investment costs on the supply side can be high due to an absence of scale economies.
- Description: B1
- Description: 2003001751