Description:
High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. Marketing has traditionally been delivered in a teacher-centric model, as opposed to a student-centric model which better encourages independent learning. Important aspects of the latter model are interactivity, active and collaborative learning, and enriching educational experiences. The author has experimented with various aspects of his marketing classes and combined student feedback with findings from focus groups conducted with business students to derive a preliminary model of student engagement. The model was tested via quantitative research and initial analysis reveals tentative support for directly linking elements in the Lecturer’s Approach and Learning Support to the level of student engagement.
Description:
High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. Marketing has traditionally been delivered in a teacher-centric model, as opposed to a student-centric model which better encourages independent learning. Important aspects of the latter model are interactivity, active and collaborative learning, and enriching educational experiences. The author has experimented with various aspects of his marketing classes and combined student feedback with findings from focus groups conducted with business students to derive a preliminary model of student engagement. The model was tested via quantitative research and initial analysis reveals tentative support for directly linking elements in the Lecturer’s Approach and Learning Support to the level of student engagement.
Description:
High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. With marketing students accounting for a high percentage of business school undergraduates, it is important that the level of engagement is determined and drivers of engagement identified. Marketing has traditionally been delivered in a teachercentric model, as opposed to a student-centric model which better encourages independent learning. Important aspects of the latter model are interactivity, active and collaborative learning, and enriching educational experiences. The author conducted focus groups with business students, and preliminary findings reveal that the instructor’s approach and the nature of the assignments do affect student engagement. A preliminary model of student engagement is proposed which will be tested in the quantitative research phase.
Description:
High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. With marketing students accounting for a high percentage of business school undergraduates, it is important that the level of engagement is determined and drivers of engagement identified. Marketing has traditionally been delivered in a teachercentric model, as opposed to a student-centric model which better encourages independent learning. Important aspects of the latter model are interactivity, active and collaborative learning, and enriching educational experiences. The author conducted focus groups with business students, and preliminary findings reveal that the instructor’s approach and the nature of the assignments do affect student engagement. A preliminary model of student engagement is proposed which will be tested in the quantitative research phase.