The effect of positively framed and negatively framed messages on televised smoking cessation advertisement success : a systematic review
- Authors: James, Michelle , Porter, Joanne , Reimers, Vaughan , Prokopiv, Valerie
- Date: 2023
- Type: Text , Journal article , Review
- Relation: Journal of Health Research Vol. 37, no. 2 (2023), p. 129-138
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- Description: Background: Smoking cessation campaigns aim to decrease the prevalence of smoking in the community. However, smoking cessation campaigns can be expensive to develop and implement, therefore is it essential that campaigns have high impact and broad reach to ensure the most efficient use of resources. Method: A systematic review was conducted in October 2020 to assess the efficacy of positively framed and negatively framed messages used in televised smoking cessation advertisements. The search was restricted to quantitative primary research published between 2010 and 2020, yielding 4640 results. Study selection was performed using the PRISMA method. Population was inclusive of all ages and smoking status. A total of 15 articles met the criteria for review. Results: Negative messages were found to increase the likelihood of a smoker intending to quit, attempting to quit, successfully quitting, or calling a quitline, while some studies found that positive messages increased confidence to quit and calls to quitline. Combination of negative and positive messages were found to complement one another and were more successful at influencing quit behaviour than using either message type alone. However, findings were not consistent across all studies. Conclusion: The results of this review may be used to inform the development of future smoking cessation advertisements to ensure content is relevant, effective, and cost-efficient. Further exploration of the efficacy of positive and negative messages on target populations would be valuable to advise the design of cessation campaigns. © 2023 College of Public Health Sciences, Chulalongkorn University. This is an open access article under the CC BY license.
A scoping review of community-based adult suicide prevention initiatives in rural and regional australia
- Authors: Dabkowski, Elissa , Porter, Joanne , Barbagallo, Michael , Prokopiv, Valerie , Jackson, Megan
- Date: 2022
- Type: Text , Journal article , Review
- Relation: International Journal of Environmental Research and Public Health Vol. 19, no. 12 (2022), p.
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- Description: The need for continued research into suicide prevention strategies is undeniable, with high global statistics demonstrating the urgency of this public health issue. In Australia, approximately 3000 people end their lives each year, with those living in rural and regional areas identified as having a higher risk of dying by suicide. Due to decreased access and support services in these areas, community-based suicide prevention initiatives provide opportunities to educate and support local communities. A scoping review was conducted to explore the literature pertaining to such programs in rural and/or regional communities in Australia. This review follows the five-stage Arksey and O’Malley (2005) framework and the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews (PRISMA-ScR) checklist. Nine databases were searched, from which studies were considered eligible if suicide prevention programs were community-based and catered for adults (aged