The state we're in : Sharing tourism knowledge online
- Hollick, Mary, Braun, Patrice
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 8th - 9th February, 2006 p. 1088-1097
- Full Text:
- Reviewed:
- Description: The success of the tourism industry is highly dependent on the quality of business operations. To run tourism businesses well, operators need to be skilled, flexible and innovative in order to maintain and enhance competitiveness. The aim of this paper is to share the authors’ initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. This discussion paper builds on the work of online learning research for small tourism firms conducted in Europe and compares the European approach and considers how the European approach to content development and delivery informed a recently piloted Australian online skilling program. The paper also provides insights into online user behaviour and challenges fundamental research expectations. While both programs have focussed tourism information and skills development, the Australian pilot has been embedded in the Tourism Accreditation Board of Victoria and is being utilised to enable operators to complete tourism industry accreditation. Aiming to raise industry standards and move away from ineffective silo approaches to industry training and capacity building, this pilot reflects the importance of and contributes to the development of an effective national voluntary accreditation system.
- Description: E1
- Description: 2003001812
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 8th - 9th February, 2006 p. 1088-1097
- Full Text:
- Reviewed:
- Description: The success of the tourism industry is highly dependent on the quality of business operations. To run tourism businesses well, operators need to be skilled, flexible and innovative in order to maintain and enhance competitiveness. The aim of this paper is to share the authors’ initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. This discussion paper builds on the work of online learning research for small tourism firms conducted in Europe and compares the European approach and considers how the European approach to content development and delivery informed a recently piloted Australian online skilling program. The paper also provides insights into online user behaviour and challenges fundamental research expectations. While both programs have focussed tourism information and skills development, the Australian pilot has been embedded in the Tourism Accreditation Board of Victoria and is being utilised to enable operators to complete tourism industry accreditation. Aiming to raise industry standards and move away from ineffective silo approaches to industry training and capacity building, this pilot reflects the importance of and contributes to the development of an effective national voluntary accreditation system.
- Description: E1
- Description: 2003001812
Tourism clusters : Uncovering destination value chains
- Hollick, Mary, Braun, Patrice
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 6th February, 2006 p. 476-485
- Full Text:
- Reviewed:
- Description: This paper discusses the role of tourism networks, clustering and destination value chains for micro and small and medium size tourism enterprises (SMEs) in freely assembled destinations. In discussing destination benefits and barriers surrounding SME clustering, SME positioning and performance are highlighted. It is proposed in this paper that SME clustering and value are not always naturally established. Successful destination clusters may be created by upgrading SME performance, analysing local value chains and matching both tangible and intangible sources of value, such as systems, leadership, relationships and brands with demand-side value segmentation.
- Description: E1
- Description: 2003001808
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 6th February, 2006 p. 476-485
- Full Text:
- Reviewed:
- Description: This paper discusses the role of tourism networks, clustering and destination value chains for micro and small and medium size tourism enterprises (SMEs) in freely assembled destinations. In discussing destination benefits and barriers surrounding SME clustering, SME positioning and performance are highlighted. It is proposed in this paper that SME clustering and value are not always naturally established. Successful destination clusters may be created by upgrading SME performance, analysing local value chains and matching both tangible and intangible sources of value, such as systems, leadership, relationships and brands with demand-side value segmentation.
- Description: E1
- Description: 2003001808
Tourism skills delivery : Sharing tourism knowledge online
- Braun, Patrice, Hollick, Mary
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2006
- Type: Text , Journal article
- Relation: Education and Training Vol. 48, no. 8-9 (2006), p. 693-703
- Full Text:
- Reviewed:
- Description: Purpose - The purpose of this paper is to share the authors' initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. Design/methodology/approach - An online research survey approach was employed, involving a sample of 64 micro tourism operators. Findings - The paper finds that the major benefits perceived by operators across the pilot region, were the time saving aspects demonstrated in the smart form concept. Operators were also drawn in by the best practise examples and direct links to the online resources to bring and keep them up to date with industry information and developments. Research limitations/implications - The data presented in this paper represent initial findings of the pilot project. The project has since been completed. Practical implications - The model used for the pilot in this paper has been adopted by the Tourism Accreditation Board of Victoria and is now being considered for national rollout across Australia. The model is a practical and replicable capacity building model for micro tourism operators anywhere. Originality/value - The paper adopts a collaborative learning network approach to micro business capacity building and training.
- Description: C1
- Description: 2003001777
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2006
- Type: Text , Journal article
- Relation: Education and Training Vol. 48, no. 8-9 (2006), p. 693-703
- Full Text:
- Reviewed:
- Description: Purpose - The purpose of this paper is to share the authors' initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. Design/methodology/approach - An online research survey approach was employed, involving a sample of 64 micro tourism operators. Findings - The paper finds that the major benefits perceived by operators across the pilot region, were the time saving aspects demonstrated in the smart form concept. Operators were also drawn in by the best practise examples and direct links to the online resources to bring and keep them up to date with industry information and developments. Research limitations/implications - The data presented in this paper represent initial findings of the pilot project. The project has since been completed. Practical implications - The model used for the pilot in this paper has been adopted by the Tourism Accreditation Board of Victoria and is now being considered for national rollout across Australia. The model is a practical and replicable capacity building model for micro tourism operators anywhere. Originality/value - The paper adopts a collaborative learning network approach to micro business capacity building and training.
- Description: C1
- Description: 2003001777
Lifestyle entrepreneurship : The unusual nature of the tourism entrepreneur
- Hollick, Mary, Braun, Patrice
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2005
- Type: Text , Conference paper
- Relation: Paper presented at the 2nd Regional Frontiers of Entrepreneurship Research (AGSE), Hawthorn, Australia : 10th February, 2005
- Full Text:
- Reviewed:
- Description: E1
- Description: 2003001152
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2005
- Type: Text , Conference paper
- Relation: Paper presented at the 2nd Regional Frontiers of Entrepreneurship Research (AGSE), Hawthorn, Australia : 10th February, 2005
- Full Text:
- Reviewed:
- Description: E1
- Description: 2003001152
Measuring expectations : Forecast vs. ideal expectations. Does it really matter?
- Higgs, Bronwyn, Polonsky, Michael, Hollick, Mary
- Authors: Higgs, Bronwyn , Polonsky, Michael , Hollick, Mary
- Date: 2005
- Type: Text , Journal article
- Relation: Journal of Retailing and Consumer Services Vol. 12, no. 1 (2005), p. 49-64
- Full Text:
- Reviewed:
- Description: Consumer's participation in service delivery is so central to cognition that it affects consumer's quality evaluations. The study presented in this paper investigates the ways that visitor expectations change as a result of first hand experience with a service in the context of a major art exhibition. The research design allowed for two operational definitions of expectations, namely forecast and ideal expectations, in order to investigate differences between respondents' pre- and post-experiences with a service. A total of 550 respondent visitors were interviewed during a major art exhibition, using two questionnaires delivered to two sub samples of respondents. The primary questionnaire was designed to capture recalled expectations after visitation while the parallel questionnaire captured forecast expectations prior to visitation and perceptions in the post-experience phase. The findings suggest that forecast expectations were different to ideal expectations in both qualitative and quantitative ways and that these differences had important implications for perceptions of service quality. These differences can be explained, at least in part, by the way that expectations are formed and by the way that expectations are shaped by the actual visitation experience. For market researchers, the question of when and how to measure expectations has important implications for research design. © 2004 Elsevier Ltd. All rights reserved.
- Description: C1
- Description: 2003001287
- Authors: Higgs, Bronwyn , Polonsky, Michael , Hollick, Mary
- Date: 2005
- Type: Text , Journal article
- Relation: Journal of Retailing and Consumer Services Vol. 12, no. 1 (2005), p. 49-64
- Full Text:
- Reviewed:
- Description: Consumer's participation in service delivery is so central to cognition that it affects consumer's quality evaluations. The study presented in this paper investigates the ways that visitor expectations change as a result of first hand experience with a service in the context of a major art exhibition. The research design allowed for two operational definitions of expectations, namely forecast and ideal expectations, in order to investigate differences between respondents' pre- and post-experiences with a service. A total of 550 respondent visitors were interviewed during a major art exhibition, using two questionnaires delivered to two sub samples of respondents. The primary questionnaire was designed to capture recalled expectations after visitation while the parallel questionnaire captured forecast expectations prior to visitation and perceptions in the post-experience phase. The findings suggest that forecast expectations were different to ideal expectations in both qualitative and quantitative ways and that these differences had important implications for perceptions of service quality. These differences can be explained, at least in part, by the way that expectations are formed and by the way that expectations are shaped by the actual visitation experience. For market researchers, the question of when and how to measure expectations has important implications for research design. © 2004 Elsevier Ltd. All rights reserved.
- Description: C1
- Description: 2003001287
Building a better business : A flexibly delivered SME skills program
- Braun, Patrice, Hollick, Mary
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 12th Annual International High-Technology Small Firms Conference, University of Twente, Netherlands : 24th - 25th May, 2004
- Full Text:
- Reviewed:
- Description: This paper discusses a recently funded tourism industry capacity building pilot for micro tourism businesses in regional Australia. Skills augmentation, building destination relationships and linkages and industry-wide benchmarking are internationally recognised as leading economic drivers for economic growth in general, and the tourism industry in particular. Small and micro tourism enterprises (SME) face enormous difficulty competing with their larger counterparts. To make matters worse, many SME are often located in peripheral regions where access to skills support is limited. To date self-regulation efforts in the tourism sector have resulted in little evidence that the industry is capable of capacity building without external planning and intervention. With increasing ICT literacy of prospective customers, consumer expectations on product information are rising. In light of this development there is general agreement that SME managers of the future will need to have both business acumen and skills in information and communication technologies (ICT) if they want to exploit its full potential. SME will be lost in the marketplace unless they are assisted in the usage of the tools necessary to participate in the digital economy.
- Description: E1
- Description: 2003000780
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 12th Annual International High-Technology Small Firms Conference, University of Twente, Netherlands : 24th - 25th May, 2004
- Full Text:
- Reviewed:
- Description: This paper discusses a recently funded tourism industry capacity building pilot for micro tourism businesses in regional Australia. Skills augmentation, building destination relationships and linkages and industry-wide benchmarking are internationally recognised as leading economic drivers for economic growth in general, and the tourism industry in particular. Small and micro tourism enterprises (SME) face enormous difficulty competing with their larger counterparts. To make matters worse, many SME are often located in peripheral regions where access to skills support is limited. To date self-regulation efforts in the tourism sector have resulted in little evidence that the industry is capable of capacity building without external planning and intervention. With increasing ICT literacy of prospective customers, consumer expectations on product information are rising. In light of this development there is general agreement that SME managers of the future will need to have both business acumen and skills in information and communication technologies (ICT) if they want to exploit its full potential. SME will be lost in the marketplace unless they are assisted in the usage of the tools necessary to participate in the digital economy.
- Description: E1
- Description: 2003000780
Sharing tourism knowledge : Regional capacity building through online skills
- Braun, Patrice, Hollick, Mary
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 28th Australian New Zealand Regional Science Association International (ANZRSAI) Annual Conference: The Regional Development Cocktail, Wollongong, Australia : 28th September - October 1st, 2004
- Full Text:
- Reviewed:
- Description: Skills augmentation, through individual and collective learning, building destination relationships and network linkages through knowledge sharing and industry-wide benchmarking are internationally recognised as leading economic drivers for regional growth in general and the tourism industry in particular. The aim of this paper is to share the authors' initial insights into regional tourism industry network and capacity building via online skilling and knowledge sharing. Applying an ICT and Internet-enhanced platform for the delivery of business skills, this paper discusses an online learning pilot for micro tourism businesses in regional Australia designed to offer tourism information and skills development towards industry accreditation. While a tripartite university-government-industry partnership was successfully established to share knowledge towards regional capacity building and industry benchmarking, the authors also highlight silo politics, cultural differences, lack of leadership and lack of trust as some of the main barriers to effective and bilateral knowledge sharing towards regional industry capacity building.
- Description: E1
- Description: 2003000784
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 28th Australian New Zealand Regional Science Association International (ANZRSAI) Annual Conference: The Regional Development Cocktail, Wollongong, Australia : 28th September - October 1st, 2004
- Full Text:
- Reviewed:
- Description: Skills augmentation, through individual and collective learning, building destination relationships and network linkages through knowledge sharing and industry-wide benchmarking are internationally recognised as leading economic drivers for regional growth in general and the tourism industry in particular. The aim of this paper is to share the authors' initial insights into regional tourism industry network and capacity building via online skilling and knowledge sharing. Applying an ICT and Internet-enhanced platform for the delivery of business skills, this paper discusses an online learning pilot for micro tourism businesses in regional Australia designed to offer tourism information and skills development towards industry accreditation. While a tripartite university-government-industry partnership was successfully established to share knowledge towards regional capacity building and industry benchmarking, the authors also highlight silo politics, cultural differences, lack of leadership and lack of trust as some of the main barriers to effective and bilateral knowledge sharing towards regional industry capacity building.
- Description: E1
- Description: 2003000784
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