- Title
- A case study : Social marketing
- Creator
- Binney, Wayne; Hall, John; Oppenheim, Peter
- Date
- 2003
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/54177
- Identifier
- vital:1276
- Abstract
- E1
- Publisher
- Sydney : CIM (Chartered Institute of Marketing)
- Relation
- Paper presented at the 2003 CIM Australian Conference, Sydney : 20th August, 2003
- Rights
- Copyright Unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- Marketing
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