- Title
- Thumbs up: A thematic analysis of image-based posting and liking behaviour on social media
- Creator
- Lowe-Calverley, Emily; Grieve, Rachel
- Date
- 2018
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/197516
- Identifier
- vital:18886
- Identifier
-
https://doi.org/10.1016/j.tele.2018.06.003
- Identifier
- ISSN:0736-5853
- Abstract
- •Thematic analysis investigating thoughts prior to social media ‘liking’ and posting.•Egoistic motivations were present in both posting and ‘liking’ behaviours.•Users commonly considered the effect of their content or ‘likes’ on viewers.•‘Liking’ appears to truly indicate enjoyment and appreciation of content.•Numerous considerations point to the importance of these simple online actions. This study aimed to investigate the thoughts that social media users have prior to posting or ‘liking’ images on social media particularly exploring the presence of egoistic, self-presentation considerations. Responses to two open-ended questions regarding considerations prior to posting (n = 203) and ‘liking’ (n = 195) images on social media were analysed using thematic analysis. Egoistic motivations influenced both posting and ‘liking’ an image on social media suggesting an awareness that self-presentation can be affected (and therefore manipulated) through image posting and ‘liking’. Users also considered who would see their content or behaviour, and the effect this might have on others. Finally, ‘liking’ actually represents liking, with enjoyment and image value considered prior to providing public, online appreciation.
- Publisher
- Elsevier
- Relation
- Telematics and informatics Vol. 35, no. 7 (2018), p. 1900-1913
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright Elsevier
- Subject
- Communication & media studies; Digital media; Image based; Image manipulation; Image-based communication; Liking; Mass media images; Media; Media and communications; Paralinguistic digital affordances; Posting; Psychology; Psychology and cognitive sciences; Self awareness; Self expression; Self-presentation; Social interaction; Social media; Social networks; Social psychology; Social sciences; Thematic analysis; Value (mathematics); 4009 Electronics, sensors and digital hardware; 4701 Communication and media studies
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