- Title
- Self-ie love: Predictors of image editing intentions on Facebook
- Creator
- Lowe-Calverley, Emily; Grieve, Rachel
- Date
- 2018
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/197482
- Identifier
- vital:18885
- Identifier
-
https://doi.org/10.1016/j.tele.2017.10.011
- Identifier
- ISSN:0736-5853
- Abstract
- •First to use Theory of Planned Behaviour (TPB) to predict ‘selfie’ editing.•TPB model extended through control variables and the inclusion of Narcissism.•Prior editing and Facebook Intensity significantly predicted editing intentions.•Attitudes and subjective norms, but not PBC, significantly contributed to the model.•Narcissism explained a small, significant proportion of intentions beyond the TPB. Little research has examined image-editing behaviour on social media, yet with images being a key form of online social communication, the importance of such research is evident. The aim of the current study was to examine the factors that influence peoples’ intentions to post digitally altered self-images on the Facebook platform, using an extended Theory of Planned Behaviour (TPB) model. It was hypothesised that after controlling for age, prior editing application use, and integration of Facebook in a user’s life, the TPB variables (attitudes, subjective norms, and perceived behavioural control [PBC]) would explain a significant proportion of intention to post digitally altered images on Facebook. Furthermore, that the addition of narcissism would explain further variation in intentions, beyond that explained by the control and TPB variables. Participants (N = 151 Mage = 25.6 years 76% female) completed an online survey assessing each of the aforementioned variables. Hierarchical multiple regression revealed that each of the hypotheses were supported, with all variables significantly contributing to the prediction of intentions, except PBC and age. This study sheds light on the predictors of image-editing behaviour, and sets the stage for subsequent research examining editing behaviours on Facebook as well as other social media platforms (e.g. Instagram).
- Publisher
- Elsevier
- Relation
- Telematics and informatics Vol. 35, no. 1 (2018), p. 186-194
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright Elsevier
- Subject
- Communication & media studies; Control (management); Digital media; Editing; Facebook; Image editing; Image processing systems; Media and communications; Multilevel model; Narcissism; Norms; Psychology; Psychology and cognitive sciences; Selfie; Social communication; Social media; Social networks; Social psychology; Social sciences; Theory of planned behavior; Theory of Planned Behaviour; User behavior; 4009 Electronics, sensors and digital hardware; 4701 Communication and media studies
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