- Title
- The value and contributions of VFR to destinations and destination marketing
- Creator
- Backer, Elisa; Morrison, Alastair M.
- Date
- 2015
- Type
- Text; Book chapter
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/96416
- Identifier
- vital:10115
- Identifier
- ISBN:978-1-84541-517-4
- Abstract
- Introduction - As outlined in the introductory chapter of this book, Visiting Friends and Relatives (VFR) travel is a substantially large tourism segment throughout the world. Indeed, it is surprising that, despite the size of VFR travel, Destination Marketing Orgainisations (DMOs) have generally failed to consider VFR travel in any major way. Given the important role that DMOs hold in terms of marketing tourism, the understanding that DMOs have concerning VFR travel is an important key to grasping how VFR is perceived by industry. It is therefore appropriate that a chapter is dedicated to discussing the value and contributions of VFR travel to destinations.
- Publisher
- Channel View Publications
- Relation
- VFR travel research : International perspectives p. 13-27
- Rights
- Copyright 2015 Elisa Backer and Alastair M. Morrison
- Rights
- This metadata is freely available under a CCO license
- Subject
- VFR travel
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