- Title
- Lifting student engagement in marketing classes
- Creator
- Errey, Robert
- Date
- 2007
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/60772
- Identifier
- vital:3594
- Identifier
- ISBN:9781877156299
- Abstract
- High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. With marketing students accounting for a high percentage of business school undergraduates, it is important that the level of engagement is determined and drivers of engagement identified. Marketing has traditionally been delivered in a teachercentric model, as opposed to a student-centric model which better encourages independent learning. Important aspects of the latter model are interactivity, active and collaborative learning, and enriching educational experiences. The author conducted focus groups with business students, and preliminary findings reveal that the instructor’s approach and the nature of the assignments do affect student engagement. A preliminary model of student engagement is proposed which will be tested in the quantitative research phase.
- Publisher
- University of Otago, Dunedin, New Zealand : Australia & New Zealand Marketing Academy
- Relation
- Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : 3Rs - Reputation, Responsibility & Relevance, University of Otago, Dunedin, New Zealand : 3rd-5th December 2007 p. 3235-3240
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 0806 Information Systems; Engagement; Marketing students; Drivers; Focus groups; Reflective papers; Interactivity
- Full Text
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