- Title
- Explaining the composite variable of the celebrity communicator
- Creator
- Higgins, Angela
- Date
- 2008
- Type
- Text; Conference proceedings
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/57482
- Identifier
- vital:6133
- Publisher
- Rio de Janeiro, Brazil. Academy of World Business, Marketing and Management Development
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1505 Marketing
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