- Title
- Ethics and law in advertising industry: Embedding Australian model to an Islamic structure
- Creator
- Alimardani, Mohamad
- Date
- 2012
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/63006
- Identifier
- vital:6425
- Abstract
- This paper evaluates applicability and adaptability of ethics and law in Advertising industry to be embedded from an Australian model to an Islamic structure (i.e. UAE, Dubai). Factors such as, government law and policies, ethics, religion, culture, attitudes and values of both sides are essential for such an embedding transaction. The Gulf Cooperation Council (GCC) regulates the main cultural structure aspects in the UAE. Australian competition and consumer commissions (ACCC) is responsible body for law setting and ethical practice monitoring in Australian advertisement industry while Dubai Municipality and economic department, together are responsible to ensure that law and ethical practice application are accomplished properly. Barriers of Islamic countries in advertising industry such as gender, tobacco and liquor stopped them to have further global advertising engagement. Steering media level made by the government has found as the main player to reform believes, culture and religion. Embedding Australian advertisement law and ethical practice into an Islamic structure advertisement seems unusual and requires lots of efforts to be performed. This research is attempting to address the existing research gap in advertising ethics and law practices between Islamic countries compared to non-Muslim societies. The purpose for such an embedding practice would benefits those who are none Muslims and living in Islamic countries.
- Publisher
- Bangkok, Thailand ICBM
- Relation
- 5th International Colloquium on Business and Management
- Rights
- © 2012 ICBM & The Authors
- Rights
- This metadata is freely available under a CCO license
- Subject
- Ethics and law; Advertising; Islamic countries; Religion; Government; Steering media
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