Competing food consumption discourses and proper gendered behaviour among over 50s: are you really what you eat?

- Malatzky, Christina, Terry, Daniel, Bourke, Lisa, Glenister, Kristen, Ervin, Kaye

Title
Competing food consumption discourses and proper gendered behaviour among over 50s: are you really what you eat?
Creator
Malatzky, Christina; Terry, Daniel; Bourke, Lisa; Glenister, Kristen; Ervin, Kaye
Date
2018
Type
Text; Journal article
Identifier
http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/171941
Identifier
vital:14443
Identifier
ISBN:1444-6359
Abstract
The national narratives about proper food consumption and its relationship to health and wellbeing has been articulated in many Australian public health campaigns. These shape awareness, knowledge and behaviours as well as reporting on food consumption. This paper reports on the findings of a large-scale community health survey, conducted in four Victorian regional areas, related to the self-reported eating practices of respondents aged 50 years and over. It was found that women were more likely to report trying to eat a diet consistent with public health messages than men. Overall, however there was strong agreement amongst respondents that they tried to eat a healthy diet. These findings are contextualised within broader societal discourses, including the Australian national narrative about food consumption, proper gendered behaviour, good, moral, responsible citizenship, and the competing social meanings attached to food and food consumption. It is argued that understanding the social circumstances in which people report their dietary behaviours is essential to understanding why behavioural change is such a complex goal for public health and health promotion.
Relation
Journal of Research for Consumers Vol. , no. 32 (2018), p. 1-31
Rights
Copyright © 2000-2012 the Journal of Research for Consumers
Rights
Open access
Rights
This metadata is freely available under a CCO license
Subject
1117 Public Health and Health Services; 1505 Marketing; Food consumption; Fruits; Vegetables; Discourse; Social meaning
Full Text
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