- Title
- VFR Travel: It is underestimated
- Creator
- Backer, Elisa
- Date
- 2011
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/41880
- Identifier
- vital:5285
- Identifier
- ISBN:9780987050700
- Abstract
- Visiting friends and relatives (VFR) travel is a substantial form of tourism worldwide. In Australia, official data measure VFR in one of two ways: purpose of visit or accommodation. This is only a measurement of those factors, yet tourism practitioners often mistakenly use these data to state the size of VFR travel in their destination. Based on quantitative research undertaken in three contrasting destinations in Australia, estimates for the size of VFR travel in those destinations is provided. These results highlight that using official dala for measuring VFR travel will underestimate this segment in any Australian destination. Using the VFR definitional model as a conceptual model, this research has estimated that VFR travel represents 48 percent of Australia's total overnight tourism market.; E1
- Publisher
- Adelaide, Australia School of management, University of South Australia
- Relation
- CAUTHE 2011 National Conference
- Rights
- Copyright unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- Tourism; Travelers; Airlines; Family
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