- Title
- Toponymic dependence research and its possible contribution to the field of place branding
- Creator
- Kostanski, Laura
- Date
- 2011
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/65139
- Identifier
- vital:4079
- Identifier
-
https://doi.org/10.1057/pb.2010.35
- Identifier
- ISSN:1751-8040
- Abstract
- The researcher set out to investigate whether people form dependencies with toponyms (place names) in similar ways to which dependencies can be formed with places. It has been found that while people are dependent on a place to provide particular facilities, people and governments are also dependent on toponyms to provide particular branding requirements. The theory of toponymic dependence has been developed and this article outlines how toponymic dependence is determined by the ability of a toponym to provide a unique representation, or branding opportunity, of a place. This article provides the framework for future publications, which assess the adequacy of past government place branding proposals, and discusses the importance of considering the construct of place dependence when developing place branding campaigns. © 2011 Macmillan Publishers Ltd.
- Relation
- Place Branding and Public Diplomacy Vol. 7, no. 1 (2011), p. 9-22
- Rights
- Copyright Palgrave-Macmillan
- Rights
- This metadata is freely available under a CCO license
- Subject
- 2001 Communication and Media Studies; Destination branding; Place (regional economic) development; Place branding; Place identity and image; Place marketing; Toponymic dependence
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