- Title
- Public swimming pools : Who uses them and why
- Creator
- Reimers, Vaughan; Walters, Gabrielle
- Date
- 2009
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/66688
- Identifier
- vital:6376
- Identifier
- http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-470.pdf
- Identifier
- ISBN:1863081585
- Abstract
- Despite the importance of aquatic recreation in Australia, the role of public facilities in catering to such leisure needs has largely been ignored. Utilising a survey of patrons, this study develops a profile of users of public outdoor swimming pools and identifies the motives behind their patronage. Analysis revealed some potential access concerns, with males, older residents and the disabled being under-represented in the profile of users. Four motives behind patronage were identified: hedonic motives, convenience, pool features and staff & service.
- Publisher
- Melbourne, Vic Australian & New Zealand Marketing Academy (ANZMAC)
- Relation
- Proceedings of the ANZMAC 2009 Conference p. 1-8
- Rights
- Open access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1505 Marketing; Leisure; Sport; Government; Funding
- Full Text
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