Visiting friends or relatives?

Title: Visiting friends or relatives?
Creator: Backer, Elisa; Leisch, Friedrich; Dolnicar, Sara
Date: 2017
Type: Text; Journal article
Identifier: http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/154254
Identifier: vital:11056
Identifier: https://doi.org/10.1016/j.tourman.2016.11.007
Identifier: ISSN:02615177
Abstract: Visiting friends and relatives (VFR) contributes significantly to tourism activity and revenues, accounting for about 48 percent of domestic travel in Australia. Implicit in most discussions of VFR travel is that it represents one homogeneous market. This paper examines this assumption and demonstrates – based on data from 67,024 domestic and international tourists to Australia – that this is not the case. The profile of people visiting friends (VFs) differs significantly from that of people visiting relatives (VRs). This finding has major implications for tourism marketing which need to target VFs or VRs in distinctly different ways, rather than generically marketing to VFR travellers. © 2016 Elsevier Ltd
Publisher: Elsevier Ltd
Relation: Tourism Management Vol. 60, no. (2017), p. 56-64
Rights: This metadata is freely available under a CCO license
Subject: 1506 Tourism; 1505 Marketing; 1504 Commercial Services; Tourism marketing; VFR; Visiting friends; Visiting relatives
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