- Title
- Now is the time : VFR travel desperately seeking respect
- Creator
- Zentveld, Elisa; Labas, Alan; Edwards, Steve; Morrison, Alastair
- Date
- 2022
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/185198
- Identifier
- vital:16648
- Identifier
-
https://doi.org/10.1002/jtr.2509
- Identifier
- ISBN:1099-2340 (ISSN)
- Abstract
- Visiting friends and relatives (VFR) is a significant form of travel in most countries. However, relatively little VFR research has been undertaken, and few destinations have developed dedicated VFR marketing campaigns. However, altered conditions have created a different environment. People unable to see friends and family due to lockdowns are focused on reconnecting. There has been a shift in economic conditions, travel opportunities, safety, and connections. This article presents three components: (a) the psychology of lockdowns in reducing social connections; (b) a content analysis on VFR travel; and (c) recommendations on capitalising on VFR travel. © 2022 John Wiley & Sons Ltd.
- Publisher
- John Wiley and Sons Ltd
- Relation
- International Journal of Tourism Research Vol. 24, no. 3 (2022), p. 385-399
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright © 2022 John Wiley & Sons Ltd.
- Subject
- 3506 Marketing; 3508 Tourism; Destination management organisations; Destination marketing organisations; DMO; Tourism; VFR travel; Visiting friends and relatives
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