Criteria to measure social media value in health care settings : narrative literature review
- Ukoha, Chukwuma, Stranieri, Andrew
- Authors: Ukoha, Chukwuma , Stranieri, Andrew
- Date: 2019
- Type: Text , Journal article , Review
- Relation: Journal of Medical Internet Research Vol. 21, no. 12 (2019), p.
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- Reviewed:
- Description: Background: With the growing use of social media in health care settings, there is a need to measure outcomes resulting from its use to ensure continuous performance improvement. Despite the need for measurement, a unified approach for measuring the value of social media used in health care remains elusive. Objective: This study aimed to elucidate how the value of social media in health care settings can be ascertained and to taxonomically identify steps and techniques in social media measurement from a review of relevant literature. Methods: A total of 65 relevant articles drawn from 341 articles on the subject of measuring social media in health care settings were qualitatively analyzed and synthesized. The articles were selected from the literature from diverse disciplines including business, information systems, medical informatics, and medicine. Results: The review of the literature showed different levels and focus of analysis when measuring the value of social media in health care settings. It equally showed that there are various metrics for measurement, levels of measurement, approaches to measurement, and scales of measurement. Each may be relevant, depending on the use case of social media in health care. Conclusions: A comprehensive yardstick is required to simplify the measurement of outcomes resulting from the use of social media in health care. At the moment, there is neither a consensus on what indicators to measure nor on how to measure them. We hope that this review is used as a starting point to create a comprehensive measurement criterion for social media used in health care. © 2019 Chukwuma Ukoha, Andrew Stranieri.
- Authors: Ukoha, Chukwuma , Stranieri, Andrew
- Date: 2019
- Type: Text , Journal article , Review
- Relation: Journal of Medical Internet Research Vol. 21, no. 12 (2019), p.
- Full Text:
- Reviewed:
- Description: Background: With the growing use of social media in health care settings, there is a need to measure outcomes resulting from its use to ensure continuous performance improvement. Despite the need for measurement, a unified approach for measuring the value of social media used in health care remains elusive. Objective: This study aimed to elucidate how the value of social media in health care settings can be ascertained and to taxonomically identify steps and techniques in social media measurement from a review of relevant literature. Methods: A total of 65 relevant articles drawn from 341 articles on the subject of measuring social media in health care settings were qualitatively analyzed and synthesized. The articles were selected from the literature from diverse disciplines including business, information systems, medical informatics, and medicine. Results: The review of the literature showed different levels and focus of analysis when measuring the value of social media in health care settings. It equally showed that there are various metrics for measurement, levels of measurement, approaches to measurement, and scales of measurement. Each may be relevant, depending on the use case of social media in health care. Conclusions: A comprehensive yardstick is required to simplify the measurement of outcomes resulting from the use of social media in health care. At the moment, there is neither a consensus on what indicators to measure nor on how to measure them. We hope that this review is used as a starting point to create a comprehensive measurement criterion for social media used in health care. © 2019 Chukwuma Ukoha, Andrew Stranieri.
Deriving value from health 2.0 : A study of social media use among healthcare providers
- Authors: Ukoha, Chukwuma
- Date: 2020
- Type: Text , Thesis , PhD
- Full Text:
- Description: Social media applications are increasingly being used by healthcare providers because of the numerous communication, information, and public relations benefits they offer. Despite the growing adoption of social media in healthcare settings, its specific uses and value propositions are not well understood. To ensure continuous improvement, social media performance must be measured. However, little is known about the tools, techniques and yardsticks used to measure social media performance in healthcare settings. This study adopts qualitative research methods to explore healthcare providers’ perspectives on the value of social media in healthcare settings. Australian healthcare providers, from organizations of different sizes and locations, who use social media, were interviewed and the transcripts thematically analysed. The results demonstrate the uses of social media in health care, as well as the steps and techniques in social media measurement. Based on the findings, it is clear that the ability of social media to support various activities in healthcare settings makes it valuable to healthcare providers. Drawing on Bakhtin’s ‘theories’ and Stevens’s theory of measurement, this study theorises on the value of social media and introduces a protocol for measuring social media performance in healthcare settings. As one of the first studies to apply Bakhtinian ideas to consumer health informatics, this study has the potential to pave a new approach to conceptualizing the role of social media, particularly in healthcare settings. By using Stevens’s theory of measurement to explore the yardsticks suitable for social media measurement, this study provides a more nuanced framework for measuring the value of social media in healthcare settings.
- Description: Doctor of Philosophy
- Authors: Ukoha, Chukwuma
- Date: 2020
- Type: Text , Thesis , PhD
- Full Text:
- Description: Social media applications are increasingly being used by healthcare providers because of the numerous communication, information, and public relations benefits they offer. Despite the growing adoption of social media in healthcare settings, its specific uses and value propositions are not well understood. To ensure continuous improvement, social media performance must be measured. However, little is known about the tools, techniques and yardsticks used to measure social media performance in healthcare settings. This study adopts qualitative research methods to explore healthcare providers’ perspectives on the value of social media in healthcare settings. Australian healthcare providers, from organizations of different sizes and locations, who use social media, were interviewed and the transcripts thematically analysed. The results demonstrate the uses of social media in health care, as well as the steps and techniques in social media measurement. Based on the findings, it is clear that the ability of social media to support various activities in healthcare settings makes it valuable to healthcare providers. Drawing on Bakhtin’s ‘theories’ and Stevens’s theory of measurement, this study theorises on the value of social media and introduces a protocol for measuring social media performance in healthcare settings. As one of the first studies to apply Bakhtinian ideas to consumer health informatics, this study has the potential to pave a new approach to conceptualizing the role of social media, particularly in healthcare settings. By using Stevens’s theory of measurement to explore the yardsticks suitable for social media measurement, this study provides a more nuanced framework for measuring the value of social media in healthcare settings.
- Description: Doctor of Philosophy
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