This chapter presents an historical analysis of the evolution of tourism at Hanging Rock Recreation Reserve. It shows how Hanging Rock evolved from being a ‘special’ place of local Aboriginal clans at the time of European settlement into a significant natural/cultural tourism attraction. Hanging Rock Recreation Reserve is some 80 kilometres N.N.W. of Melbourne and lies immediately north of Mount Macedon. It is managed by the Macedon Ranges Shire Council. In terms of its physical extent, the acquisition of 22 hectares in 1993 increased the size of the reserve to 88 hectares, although the rock itself only covers approximately 9 hectares, the remaining area is comprised of the racecourse, picnic areas, and car park. Five Mile Creek, a tributary of the Campaspe River, flows through the southern portion of the reserve. With its distinctive geological formation the rock rises some 100 metres above the surrounding plain.