Albert Einstein once defined the term 'insanity' as doing the same thing over and over again and expecting a different outcome. Whilst we are not advocating that attempts to address issues surrounging girls' physical activity (PA) participation are in vain or that all attempts have been similare in nature, we do acknowledge that these concerns, and research conceived to address these issues, are not particularly new. In fact, many authors have discussed the reported decline in PA participation by adolescent girls (and the reasons for this) both within Australian contexts (Australian Bureau of Statistics 2011; Garrett 2004; Slater and Tiggemann 2010; Wright, Macdonald and Groom 2003) and internationally (Flintoff and Scraton 2001; O'Donovan and Kirk 2008). More recently, similar trends have been highlighted in research conducted in Australian rural and regional contexts (Barnett et al. 2002; Casey, Eime, Payne and Harvey 2009).
For individuals interested in contemporary physical education and sports coaching practices, the well-known saying, 'may you live in interesting times' (sometimes referred to as the Chinese curse) will hold some resonance. As debate occurs about the very nature of what constitutes physical education and sports coaching, and 'which' knowledge should be privileged through pedagogical encounters, we do live in interesting times characterised by profound social and cultural changes (Wright, Macdonald and Burrows 2004). For some, these changes have produced professional working lives that are extremely fast-paced and time-poor. With many commercial enterprises claiming to offer 'innovative' and 'cutting-edge' practical solutions and 'quick fixes' for highly complex problems, as professionals we are now required to become critical consumer of what others have termed the global information explosion (Wright et. al. 2004). In relation to physical education and coaching we believe that in order to be effective critical consumers, 'context' matters and as such, we need local, nuanced examples of how various teaching coaching approaches are applied to consider their relevance for the issues we face in our own practice.