Regional online newspapers as a social marketing tool in the development of community involvement and local identity

Title: Regional online newspapers as a social marketing tool in the development of community involvement and local identity
Creator: Knox, Ian; Hall, John; Oppenheim, Peter
Date: 2005
Type: Text; Conference paper
Identifier: http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/67414
Identifier: vital:1424
Abstract: E1
Publisher: Melbourne : Deakin University
Relation: Paper presented at Second Australasian Non-profit and Social Marketing Conference: At the threshold: Challenges and Developments in Social, Sport and Arts Marketing., Melbourne : 22nd November, 2005
Rights: Copyright Deakin University
Rights: This metadata is freely available under a CCO license
Subject: Local newspapers; Regional newspapers
Reviewed