Albert Einstein once defined the term 'insanity' as doing the same thing over and over again and expecting a different outcome. Whilst we are not advocating that attempts to address issues surrounging girls' physical activity (PA) participation are in vain or that all attempts have been similare in nature, we do acknowledge that these concerns, and research conceived to address these issues, are not particularly new. In fact, many authors have discussed the reported decline in PA participation by adolescent girls (and the reasons for this) both within Australian contexts (Australian Bureau of Statistics 2011; Garrett 2004; Slater and Tiggemann 2010; Wright, Macdonald and Groom 2003) and internationally (Flintoff and Scraton 2001; O'Donovan and Kirk 2008). More recently, similar trends have been highlighted in research conducted in Australian rural and regional contexts (Barnett et al. 2002; Casey, Eime, Payne and Harvey 2009).