- Title
- How talent capability can shape service analytics capability in the big data environment?
- Creator
- Akter, Shahriar; Wamba, Samuel; Barrett, Mary; Biswas, Kumar
- Date
- 2019
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/168639
- Identifier
- vital:13885
- Identifier
-
https://doi.org/10.1080/0965254X.2018.1442364
- Identifier
- ISBN:0965-254X
- Abstract
- We know very little about how big data-driven service analytics capabilities (SAC) are built in data-driven service organizations and the potential role of talent capability in facilitating overall SAC and the impact of both on firm performance (FPER). Drawing on the dynamic capabilities (DC) approach, this study investigates the link between SAC and FPER examining the mediating role of talent capability and the moderating influence of a firm’s strategic alignment. On the basis of two Delphi studies and survey data from 267 service analysts in the US and France, the findings show that even though SAC are built on technology, talent and information capabilities, their overall impact on firm performance is mediated by the level of talent capability of service analytics managers. The findings also confirm the critical moderating impact of strategic alignment between dynamic talent capability and firm performance in the big data environment.
- Publisher
- Routledge
- Relation
- Journal of Strategic Marketing Vol. 27, no. 6 (2019), p. 521-539
- Rights
- Copyright © 2018 Informa UK Limited, trading as Taylor & Francis Group.
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1505 Marketing; Big data analytics; Firm performance; Information capability; Strategy alignment; Talent capability; Technology capability
- Full Text
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