Destination managers often wish to utilise heritage assets to create memorable visitor experiences, yet there is a paucity of research aimed at understanding how these experiences might be perceived and valued for tourism purposes. This article uses a cultural tourism potential audit tool to evaluate the experiential value of a collection of Chinese heritage assets in the regional city of Bendigo, Australia. The tool was expanded to include analysis of the type of experience, categorising them as either peak or supporting. Findings suggest that some of the heritage assets had high or moderate experiential value, with a few forming the basis of peak tourist experiences. Other heritage assets, whilst high in experiential value, are best conceptualised as supporting experiences. Through the aegis of a heritage precinct, both types of experience may collectively attract tourists, provided they are integrated with a meaningful and appealing narrative.
Bunjils Shelter in the Black Range near Stawell, Victoria, Australia, is generally regarded as one of the most significant rock art sites in Victoria. However, its provenance has been marked by nagging doubts about its authenticity, and for a short period of time it was delisted from the site register of the Victoria Archaeological Survey. A 1925 newspaper article by Rev. John Mathew based on information he obtained from a Wimmera Aboriginal woman at Lake Tyers Aboriginal station in 1924 has the potential to augment the interpretive significance of the site. We now know that the site is commemorative of a major clash between Bunjil and Bunyip and is interwoven with the principle of mother-in-law avoidance. This paper briefly revisits the history of the provenance of the site before discussing the 'new' interpretation.