The E-factor : Advancing women entrepreneurs in the digital economy
- Authors: Braun, Patrice
- Date: 2006
- Type: Text , Journal article
- Relation: Asian Pacific Women's Information Network Center Vol. 8, no. (2006), p. 99-109
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- Description: With the rise of globalisation, technological innovation, diffusion of information via the Internet, and related changes in business values and beliefs, countries, regions, governments and institutions everywhere are facing changing conditions for competitive advantage (Pfeffer & Sutton, 2000). Globalisation allows companies of all sizes, even micro and small and medium size enterprises (SME) which were once unable to compete with larger firms, to participate in new markets and reduce costs. Deregulated markets allow for more competition as well as better product offering and prices for small businesses.
- Description: C1
- Description: 2003002171
Tourism skills delivery : Sharing tourism knowledge online
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2006
- Type: Text , Journal article
- Relation: Education and Training Vol. 48, no. 8-9 (2006), p. 693-703
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- Description: Purpose - The purpose of this paper is to share the authors' initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. Design/methodology/approach - An online research survey approach was employed, involving a sample of 64 micro tourism operators. Findings - The paper finds that the major benefits perceived by operators across the pilot region, were the time saving aspects demonstrated in the smart form concept. Operators were also drawn in by the best practise examples and direct links to the online resources to bring and keep them up to date with industry information and developments. Research limitations/implications - The data presented in this paper represent initial findings of the pilot project. The project has since been completed. Practical implications - The model used for the pilot in this paper has been adopted by the Tourism Accreditation Board of Victoria and is now being considered for national rollout across Australia. The model is a practical and replicable capacity building model for micro tourism operators anywhere. Originality/value - The paper adopts a collaborative learning network approach to micro business capacity building and training.
- Description: C1
- Description: 2003001777
Building a digital business network : ICT partnering in regional Australia
- Authors: Braun, Patrice
- Date: 2002
- Type: Text , Conference paper
- Relation: Paper presented at the Electronic Networking 2002 - Building Community Conference, Melbourne : 3rd - 5th July, 2002
- Full Text: false
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- Description: E1
- Description: 2003000253
Networking tourism SMEs : E-commerce and e-marketing issues in regional Australia
- Authors: Braun, Patrice
- Date: 2002
- Type: Text , Journal article
- Relation: Information Technology and Tourism Vol. 5, no. 1 (2002), p. 13-23
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- Description: Networks, knowledge, and relationships have become crucial assets to business survival in the new economy. Research indicates that network building is a major new source of competitive advantage and an essential regional and indeed global management requirement. Because regional policies encourage interfirm alliances and the development of regional economic communities, the fostering of a culture of connectivity, networking, learning, and trust between regional Australian small and medium- size tourism enterprises (SMTEs) may offer a potential solution to the possible loss of competitive advantage for Australian tourism enterprises. It is suggested that SMTEs would benefit from increased information flow through regional networking and cooperative e-marketing campaigns to enhance market visibility, global positioning, and strategic leverage in the new economy.
- Description: C1
- Description: 2003000256