The VFR Trilogy
- Authors: Backer, Elisa
- Date: 2009
- Type: Text , Conference paper
- Relation: Paper presented at 18th Annual CAUTHE Conference 2009 - See Change: Tourism & Hospitality in a Dynamic World, Esplanade Hotel, Fremantle, Western Australia 10th-13th February 2009
- Full Text: false
- Description: The purpose of this research paper is to present three VFR models, the VFR trilogy, to enable implementation of materials into the syllabus for tourism units at universities. Despite VFR travel representing around half of Australia’s domestic travel market, VFR fails to be given much more than a cursory mention in core tourism teaching textbooks, and does not even make it to the index of other tourism textbooks. The failure of VFR travel to be discussed in tourism textbooks, results in VFR being overlooked in the teaching syllabus, since teaching often revolves around the textbooks. Future tourism marketers and future tourism managers therefore graduate with their tourism degrees, with a complete disregard for the potential of VFR travel as a marketing segment for the business that they will end up working within. Having developed three VFR models that assist in developing an understanding of VFR travel, the purpose of this paper is to assist in developing a better understanding of this tourism phenomenon, and provide the mechanism for which current and future teaching in tourism can include coverage of VFR travel.
- Description: 2003007345
Learning in outdoor museums : Understanding the browsing tourist as intelligent forager
- Authors: Hollick, Mary
- Date: 2009
- Type: Text , Conference paper
- Relation: Paper presented at 18th Annual CAUTHE Conference 2009 - See Change: Tourism & Hospitality in a Dynamic World, Esplanade Hotel, Fremantle, Western Australia 10th-13th February 2009
- Full Text: false
- Description: This paper presents research into learning engagement by adult ‘browsers’ at Australia’s leading outdoor museum, Sovereign Hill, in order to better understand what learning strategies adult visitors are employing and how the museum could further support their learning outcomes. Learning constitutes a significant reason to visit and underpins satisfaction (Hein; Hooper-Greenhill). However, for any learning to take place, the learner has to be paying attention, so museums need to understand how they arouse visitors’ attention. The paper argues that, while outdoor museums have particular attributes for generating interest in learning, a good deal more needs to be understood about visitor’s ‘entry agenda’ their links to learning outcomes. The research revealed a number of findings which supported these concerns. The respondents exhibited characteristics of free choice learners and utilised many search strategies derived from optimal foraging theory. Their visit had a sufficiently transformational effect in that 39% of respondents expressed an interest in exploring further learning after their departure, when only 14% of the same respondents were motivated to visit by ‘an interest in learning’ about history in general or the theme presented at Sovereign Hill in particular. Findings also indicate that the learning, while drawing from the three dimensional setting and activities, was largely socially constructed, within family groups of visitors.
- Description: 2003007883