Browsers and seekers : Understanding the nature of free choice learning in outdoor museums
- Authors: Hollick, Mary
- Date: 2008
- Type: Text , Conference paper
- Relation: Paper presented at ICOM/CECA'07 conference, Viennna : 2oth-24th August 2007 p. 130-143
- Full Text: false
- Description: 2003006159
Building a better business : A flexibly delivered SME skills program
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 12th Annual International High-Technology Small Firms Conference, University of Twente, Netherlands : 24th - 25th May, 2004
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- Description: This paper discusses a recently funded tourism industry capacity building pilot for micro tourism businesses in regional Australia. Skills augmentation, building destination relationships and linkages and industry-wide benchmarking are internationally recognised as leading economic drivers for economic growth in general, and the tourism industry in particular. Small and micro tourism enterprises (SME) face enormous difficulty competing with their larger counterparts. To make matters worse, many SME are often located in peripheral regions where access to skills support is limited. To date self-regulation efforts in the tourism sector have resulted in little evidence that the industry is capable of capacity building without external planning and intervention. With increasing ICT literacy of prospective customers, consumer expectations on product information are rising. In light of this development there is general agreement that SME managers of the future will need to have both business acumen and skills in information and communication technologies (ICT) if they want to exploit its full potential. SME will be lost in the marketplace unless they are assisted in the usage of the tools necessary to participate in the digital economy.
- Description: E1
- Description: 2003000780
Homage tourism - Ella Fitzgerald, war memorials, and all that jazz
- Authors: Clark, Ian , Hollick, Mary
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne : 6th February, 2006
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- Description: ‘Homage tourism’ is able to include a range of forms of tourism such as visits to memorials, cemeteries, and places where special events took place. Homage tourism then is capable of being understood as a continuum from the sacred homage of religious pilgrimage embracing spiritual subjects at one end to secular or profane homage embracing the sacralization of cultural celebrities and critical events at the other. Secular homage often uses the language and behaviour of the sacred discourse and acts towards and refers to the subject or object of the homage in sacred-like ways - associated places become sacred sites, structures become shrines, actions become religious rites. This paper will explore two dimensions of secular homage, that of adulation or acclaim or tribute and remembrance. It will explore the former through focussing on jazz tourism and in particular the tourism of adulation that has emerged around jazz vocalist Ella Jane Fitzgerald, and the latter through an examination of visitation to the Australian Ex-Prisoner of War Memorial in Ballarat, Victoria, Australia. Though visitation to a war memorial or visitation to places associated with important people may appear disparate they both share the commonality that they are external actions with reverential intent, they are both examples of homage tourism.
- Description: E1
- Description: 2003001817
Learning in outdoor museums : Understanding the browsing tourist as intelligent forager
- Authors: Hollick, Mary
- Date: 2009
- Type: Text , Conference paper
- Relation: Paper presented at 18th Annual CAUTHE Conference 2009 - See Change: Tourism & Hospitality in a Dynamic World, Esplanade Hotel, Fremantle, Western Australia 10th-13th February 2009
- Full Text: false
- Description: This paper presents research into learning engagement by adult ‘browsers’ at Australia’s leading outdoor museum, Sovereign Hill, in order to better understand what learning strategies adult visitors are employing and how the museum could further support their learning outcomes. Learning constitutes a significant reason to visit and underpins satisfaction (Hein; Hooper-Greenhill). However, for any learning to take place, the learner has to be paying attention, so museums need to understand how they arouse visitors’ attention. The paper argues that, while outdoor museums have particular attributes for generating interest in learning, a good deal more needs to be understood about visitor’s ‘entry agenda’ their links to learning outcomes. The research revealed a number of findings which supported these concerns. The respondents exhibited characteristics of free choice learners and utilised many search strategies derived from optimal foraging theory. Their visit had a sufficiently transformational effect in that 39% of respondents expressed an interest in exploring further learning after their departure, when only 14% of the same respondents were motivated to visit by ‘an interest in learning’ about history in general or the theme presented at Sovereign Hill in particular. Findings also indicate that the learning, while drawing from the three dimensional setting and activities, was largely socially constructed, within family groups of visitors.
- Description: 2003007883
Lifestyle entrepreneurship : The unusual nature of the tourism entrepreneur
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2005
- Type: Text , Conference paper
- Relation: Paper presented at the 2nd Regional Frontiers of Entrepreneurship Research (AGSE), Hawthorn, Australia : 10th February, 2005
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- Description: E1
- Description: 2003001152
Localisation and regionalisation of skills augmentation : The case of Australian tourism SME
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2005
- Type: Text , Conference paper
- Relation: Paper presented at the APEC Seminar On Best Practices for Mentoring Systems: Keys to Reducing APEC SME Loans Default, Bangkok, Thailland : 18th -19th July, 2005
- Full Text: false
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- Description: E1
- Description: 2003001220
Measuring expectations : Forecast vs. ideal expectations. Does it really matter?
- Authors: Higgs, Bronwyn , Polonsky, Michael , Hollick, Mary
- Date: 2005
- Type: Text , Journal article
- Relation: Journal of Retailing and Consumer Services Vol. 12, no. 1 (2005), p. 49-64
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- Description: Consumer's participation in service delivery is so central to cognition that it affects consumer's quality evaluations. The study presented in this paper investigates the ways that visitor expectations change as a result of first hand experience with a service in the context of a major art exhibition. The research design allowed for two operational definitions of expectations, namely forecast and ideal expectations, in order to investigate differences between respondents' pre- and post-experiences with a service. A total of 550 respondent visitors were interviewed during a major art exhibition, using two questionnaires delivered to two sub samples of respondents. The primary questionnaire was designed to capture recalled expectations after visitation while the parallel questionnaire captured forecast expectations prior to visitation and perceptions in the post-experience phase. The findings suggest that forecast expectations were different to ideal expectations in both qualitative and quantitative ways and that these differences had important implications for perceptions of service quality. These differences can be explained, at least in part, by the way that expectations are formed and by the way that expectations are shaped by the actual visitation experience. For market researchers, the question of when and how to measure expectations has important implications for research design. © 2004 Elsevier Ltd. All rights reserved.
- Description: C1
- Description: 2003001287
Sharing tourism knowledge : Regional capacity building through online skills
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2004
- Type: Text , Conference paper
- Relation: Paper presented at the 28th Australian New Zealand Regional Science Association International (ANZRSAI) Annual Conference: The Regional Development Cocktail, Wollongong, Australia : 28th September - October 1st, 2004
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- Description: Skills augmentation, through individual and collective learning, building destination relationships and network linkages through knowledge sharing and industry-wide benchmarking are internationally recognised as leading economic drivers for regional growth in general and the tourism industry in particular. The aim of this paper is to share the authors' initial insights into regional tourism industry network and capacity building via online skilling and knowledge sharing. Applying an ICT and Internet-enhanced platform for the delivery of business skills, this paper discusses an online learning pilot for micro tourism businesses in regional Australia designed to offer tourism information and skills development towards industry accreditation. While a tripartite university-government-industry partnership was successfully established to share knowledge towards regional capacity building and industry benchmarking, the authors also highlight silo politics, cultural differences, lack of leadership and lack of trust as some of the main barriers to effective and bilateral knowledge sharing towards regional industry capacity building.
- Description: E1
- Description: 2003000784
Sustaining the benefits of heritage mining for site, city and region: exploring the success of Sovereign Hill outdoor museum
- Authors: Hollick, Mary
- Date: 2011
- Type: Text , Book chapter
- Relation: Mining heritage and tourism: A global synthesis p. 108-127
- Full Text: false
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- Description: Many former mining areas have now lost their industrial function and are now turning to tourism for regional revitalization and community economic development. The transformation process of these industrial, and in some cases derelict, mining sites and landscapes into an area of interest for tourists is a major challenge both for planners and for tourism managers. It involves complex consideration to both the preservation of the physical site and community mining heritages as well as the health, safety and environmental factors inherent in opening these vast sites to the public.
- Description: 2003008923
The state we're in : Sharing tourism knowledge online
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 8th - 9th February, 2006 p. 1088-1097
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- Description: The success of the tourism industry is highly dependent on the quality of business operations. To run tourism businesses well, operators need to be skilled, flexible and innovative in order to maintain and enhance competitiveness. The aim of this paper is to share the authors’ initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. This discussion paper builds on the work of online learning research for small tourism firms conducted in Europe and compares the European approach and considers how the European approach to content development and delivery informed a recently piloted Australian online skilling program. The paper also provides insights into online user behaviour and challenges fundamental research expectations. While both programs have focussed tourism information and skills development, the Australian pilot has been embedded in the Tourism Accreditation Board of Victoria and is being utilised to enable operators to complete tourism industry accreditation. Aiming to raise industry standards and move away from ineffective silo approaches to industry training and capacity building, this pilot reflects the importance of and contributes to the development of an effective national voluntary accreditation system.
- Description: E1
- Description: 2003001812
Tourism clusters : Uncovering destination value chains
- Authors: Hollick, Mary , Braun, Patrice
- Date: 2006
- Type: Text , Conference paper
- Relation: Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 6th February, 2006 p. 476-485
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- Description: This paper discusses the role of tourism networks, clustering and destination value chains for micro and small and medium size tourism enterprises (SMEs) in freely assembled destinations. In discussing destination benefits and barriers surrounding SME clustering, SME positioning and performance are highlighted. It is proposed in this paper that SME clustering and value are not always naturally established. Successful destination clusters may be created by upgrading SME performance, analysing local value chains and matching both tangible and intangible sources of value, such as systems, leadership, relationships and brands with demand-side value segmentation.
- Description: E1
- Description: 2003001808
Tourism skills delivery : Sharing tourism knowledge online
- Authors: Braun, Patrice , Hollick, Mary
- Date: 2006
- Type: Text , Journal article
- Relation: Education and Training Vol. 48, no. 8-9 (2006), p. 693-703
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- Description: Purpose - The purpose of this paper is to share the authors' initial insights into tourism industry capacity building via flexibly delivered online skilling and knowledge sharing. Design/methodology/approach - An online research survey approach was employed, involving a sample of 64 micro tourism operators. Findings - The paper finds that the major benefits perceived by operators across the pilot region, were the time saving aspects demonstrated in the smart form concept. Operators were also drawn in by the best practise examples and direct links to the online resources to bring and keep them up to date with industry information and developments. Research limitations/implications - The data presented in this paper represent initial findings of the pilot project. The project has since been completed. Practical implications - The model used for the pilot in this paper has been adopted by the Tourism Accreditation Board of Victoria and is now being considered for national rollout across Australia. The model is a practical and replicable capacity building model for micro tourism operators anywhere. Originality/value - The paper adopts a collaborative learning network approach to micro business capacity building and training.
- Description: C1
- Description: 2003001777