- Title
- Visiting the Destination or Visiting us? A Look at VFR
- Creator
- Backer, Elisa
- Date
- 2008
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/69906
- Identifier
- vital:3704
- Abstract
- Visiting Friends and Relatives (VFR) Travel represents a large and significant component of tourism. However, despite this, VFR Travel has been largely ignored by tourism marketing practitioners, and has remained under-researched in many domains. VFR Travel tends to be overlooked in tourism marketing campaigns, in part because these travellers have been regarded as ones who cannot be influenced, and in part because of their perceived minimal economic impact. However, VFR travellers are not always attracted solely by the hosts. The attractiveness of the destination can also have an influencing role on VFR trips. Whilst little research has been done to examine these issues, this paper utilises a whole tourism systems model to examine the linkages between VFR travellers and destination regions. A comparative analysis compares VFR research undertaken in two different regions in Australia. Through this approach, it is shown that VFRs are often influenced to embark on VFR trips because of the attractiveness of a destination. As such, whilst any region can attract VFRs because of the hosts, the attractiveness of a region as a tourist destination can influence the length of stay and visitor spend and, as such, enhance the impact of VFR Travel on a local economy.
- Publisher
- Gold Coast, Queensland :
- Relation
- Paper presented at Tourism Futures National Conference, Gold Coast, Queensland : 2nd-4th June 2008
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- VFR; Hosts; Visiting Friends and Relatives
- Full Text
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Conference paper | 176 KB | Adobe Acrobat PDF | View Details Download |