The first version of this essay was jointly delivered by the authors as a colloquium lecture at the University of Ballarat on 24 November, 2004. A second, expanded and illustrated version was published in German in the Mitteilungen der Deutschen Mathematikervereinigung early in 2005. Because of the very positive feedback, the authors decided it would be useful to publish a version in English in a computing journal. The purpose of the essay is to provide advice and information to authors of articles about publishing in scholarly journals from an editor's perspective. Of particular importance are remarks about etiquette.