E-commerce and small tourism firms
- Authors: Braun, Patrice
- Date: 2005
- Type: Text , Book chapter
- Relation: Encyclopedia of Developing Regional Communities with Information and Communication Technology Chapter 135 p. 233-238
- Full Text:
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- Description: This encyclopedia provides a thorough examination of concepts, technologies, policies, training, and applications of ICT in support of economic and regional developments around the globe.
- Description: B1
- Description: 2003001149
Regional tourism and the internet in Australia
- Authors: Braun, Patrice
- Date: 2005
- Type: Text , Book chapter
- Relation: Encyclopedia of Developing Regional Communities with Information and Communication Technology Chapter 135 p. 603-607
- Full Text:
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- Description: B1
- Description: 2003001156
Regional innovation and tourism networks: The nexus between ICT diffusion and change in Australia
- Authors: Braun, Patrice
- Date: 2004
- Type: Text , Journal article
- Relation: Information technology and Tourism Vol. 6, no. 4 (2004), p. 231-244
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- Reviewed:
- Description: This article reports the outcomes of a study on the nature of the change process when a regional tourism network seeks to adopt e-commerce. The study builds on Rogers' seminal work on the diffusion of innovations and makes a unique contribution to existing ICT diffusion studies by its focus on the nature of the network links and by its application of an action-oriented methodology to untangle the effects of the embedded network structure. The study suggests a strong relationship between diffusion and network positioning, both in terms of place (status and position in the network) and space (the geographic make-up of the network). Diffusion additionally hinged on network cohesion and actors' trust in and engagement with the network.
- Description: C1
- Description: 2003000785
Virtual SME networks : Pathways towards online collaboration
- Authors: Braun, Patrice
- Date: 2003
- Type: Text , Journal article
- Relation: New Business Ideas and Trends Vol. 1, no. 2 (2003), p. 10-20
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- Description: The Internet and portability of technologies are changing the way we are doing business. Electronic business and commerce (e-commerce) platforms purportedly provide companies of all sizes with opportunities for economies of scale, process efficiencies and mechanisms for electronic advertising, retailing, trading and transaction. Australian small and medium size enterprises (SME) have, however, been reluctant to embrace information and communication technologies (ICT) and e-commerce because they fail to see the value of such tools. While SME are still coming to terms with core ICT adoption and strategic e-commerce directions, individual SME connectivity and e-commerce adoption inertia has been upstaged by collaborative network trends. Competitive advantage is becoming embedded in collaboration, networking and (virtual) clustering. This paper discusses the pathways towards online collaboration that address both industry or network needs and the capabilities, needs and attitudes of individual SME.
- Description: C1
- Description: 2003000610
Networking tourism SMEs : E-commerce and e-marketing issues in regional Australia
- Authors: Braun, Patrice
- Date: 2002
- Type: Text , Journal article
- Relation: Information Technology and Tourism Vol. 5, no. 1 (2002), p. 13-23
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- Description: Networks, knowledge, and relationships have become crucial assets to business survival in the new economy. Research indicates that network building is a major new source of competitive advantage and an essential regional and indeed global management requirement. Because regional policies encourage interfirm alliances and the development of regional economic communities, the fostering of a culture of connectivity, networking, learning, and trust between regional Australian small and medium- size tourism enterprises (SMTEs) may offer a potential solution to the possible loss of competitive advantage for Australian tourism enterprises. It is suggested that SMTEs would benefit from increased information flow through regional networking and cooperative e-marketing campaigns to enhance market visibility, global positioning, and strategic leverage in the new economy.
- Description: C1
- Description: 2003000256