Marketing curriculum - The missing jigsaw piece

Title: Marketing curriculum - The missing jigsaw piece
Creator: Errey, Robert
Date: 2007
Type: Text; Conference paper
Identifier: http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/55338
Identifier: vital:3595
Abstract: Concerns have been raised about marketing's apparent lack of strength at the board and senior management levels. One reason may be that marketers cannot clearly demonstrate how marketing contributes to the firm's financial performance. Perhaps what universities do not teach in the marketing curriculum contributes to this situation.
Publisher: San Antonio, Texas, U.S.A. : Marketing Educators' Association
Relation: Paper presented at 2007 Marketing Educators Association Conference : Building Knowledge and Skills in the 21st Century: Fulfilling the Mission of Marketing Education, San Antonio, Texas, U.S.A. : 26th-28th April 2007 p. 125
Rights: Copyright Marketing Educators' Association
Rights: This metadata is freely available under a CCO license
Subject: Marketing; Students; Curriculum; Business; Universities; Finance