Description:
The Family Life Cycle (FLC) model is frequently used for understanding travel patterns and consumer behaviour. The aim of this research was to consider the relationship between FLC stages and travel engagement in Australia. Visiting Friends and Relatives (VFRs) and non-VFRs (n = 102 029) were found to be significantly different in their FLC composition. In addition, the prevalence of FLC stages changed between the groups, with families comprising 27.5% of domestic VFRs yet comprising 37.9% of domestic non-VFRs. This study has provided a valuable assessment of the relationship between FLC stages and domestic travel in Australia and is the first paper to integrate two common approaches used in tourism for market segmentation.
Description:
The Family Life Cycle (FLC) model is frequently used for understanding travel patterns and consumer behaviour. The model outlines the stages many people are considered to transition through from singles, to couples, to having children, retiring and then being a solitary survivor. The aim of this research was to consider the relationship between life cycle stages and travel engagement in Australia. In particular, this research aimed to determine whether there were any differences in travel behaviour between Visiting Friends and Relatives (VFR) travellers and non- VFRs across the FLC stages. Based on a sample size of 102,029 domestic visitors, an analysis revealed that VFRs and non-VFRs were significantly different in their FLC composition ( =6851.60, df=20, p<.05). Z tests of column proportions revealed differences across a number of the groups, with the strongest level of association identified for the older non-working single FLC stage (c = .14). This paper adds to the literature undertaken in the fields of family tourism and VFR travel with a focus on life cycle stages.
Description:
The Family Life Cycle (FLC) model is frequently used for understanding travel patterns and consumer behaviour. The model outlines the stages many people are considered to transition through from singles, to couples, to having children, retiring and then being a solitary survivor. The aim of this research was to consider the relationship between life cycle stages and travel engagement in Australia. In particular, this research aimed to determine whether there were any differences in travel behaviour between Visiting Friends and Relatives (VFR) travellers and nonVFRs across the FLC stages. Based on a sample size of 102,029 domestic visitors, an analysis revealed that VFRs and non-VFRs were significantly different in their FLC composition ( =6851.60, df=20, p<.05). Z tests of column proportions revealed differences across a number of the groups, with the strongest level of association identified for the older non-working single FLC stage (