List of Titles

Authors: Song-Turner, Helen , Courvisanos, Jerry , Zeegers, Margaret
Date: 2014
Type: Text , Journal article
Relation: Journal of Asia-Pacific Business Vol. 15, no. 2 (2014), p. 164-192
Full Text: false
Reviewed:
Description: Research on green marketing in China is still underdeveloped. The purpose of this article is to present findings on perception, motivation, and marketing practices of a “daily chemical” firm in China that has successfully adopted a green sustainable business approach. Establishing characteristics of firms that instigate green initiatives, it provides a unique conceptual framework for this study. Findings have confirmed much of the literature on green marketing, while making visible specific categories that challenge some previously-held assumptions within the literature. It provides new insights to green marketing in contexts that are not immediately conductive to green sustainable principle.

Authors: Song-Turner, Helen , Courvisanos, Jerry , Zeegers, Margaret
Date: 2012
Type: Text , Journal article
Relation: World Journal of Social Sciences Vol. 2, no. 7 (2012), p. 79-94
Full Text: false
Reviewed:
Description: This paper is based on a case study conducted in China on green perception and motivation as well as green marketing strategy and practices of an architectural design firm. The study is set in the context of growing emphasis on environmental protection and building energy efficiency investment and the implementation principles of sustainable development in China. Drawing on the literature on firms’ motivation to go green and characteristics of firms which are instrumental in inducing firm’s green initiatives, this paper selected an architectural design firm to investigate whether all of some of those drivers as identified from literature are relevant to green initiatives decision making. Findings from this case indicate that while motivations identified from the literature contribute to the firm’s greening commitment, it is the top management’s knowledge, leadership and vision that are the decisive driving forces. In addition, the research has found that traditional Chinese culture also plays an influential role in the firm’s greening behaviors. Results further suggest that green building is still in an early adopter period. Problems and implications for green marketing practices are also discussed.
Description: C1

Showing items 1 - 2 of 2