- Title
- Tourism clusters : Uncovering destination value chains
- Creator
- Hollick, Mary; Braun, Patrice
- Date
- 2006
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/34586
- Identifier
- vital:1400
- Identifier
- ISBN:0975058517
- Abstract
- This paper discusses the role of tourism networks, clustering and destination value chains for micro and small and medium size tourism enterprises (SMEs) in freely assembled destinations. In discussing destination benefits and barriers surrounding SME clustering, SME positioning and performance are highlighted. It is proposed in this paper that SME clustering and value are not always naturally established. Successful destination clusters may be created by upgrading SME performance, analysing local value chains and matching both tangible and intangible sources of value, such as systems, leadership, relationships and brands with demand-side value segmentation.; E1
- Publisher
- Melbourne, Victoria : Victoria University
- Relation
- Paper presented at CAUTHE 2006 conference - to the city and beyond, Melbourne, Victoria : 6th February, 2006 p. 476-485
- Rights
- Copyright Unknown
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- SME; Clustering; Tourism; Economy; Global; Networks
- Full Text
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