- Title
- Motivation and success : Mixed motivations for women in small business in regional Australia
- Creator
- Newton, Janice; Wood, Glenice; Gottschalk, Lorene
- Date
- 2003
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/31812
- Identifier
- vital:653
- Identifier
- ISSN:1037-1656
- Abstract
- In this paper, factors that motivate women to take up and stay in small businesses in rural and regional areas are analysed in relation to research undertaken in 2001 with 359 women from the Western Region of Victoria. A modification of a typology of business motivation developed by Baines and Wheelock (1998) is posited to acknowledge the variety of motivations and aspirations operating among the women. There is a strong theme of family and personal survival and security that in all likelihood reflects a push factor from the macro-economic context of rural decline. On the other hand there is also strong evidence of an achievement theme, showing commitment to entrepreneurial culture and growth, but this is inextricably bound to notions of personal achievement and self-worth, a legacy perhaps from a history of women's invisibility in the rural context.; C1
- Publisher
- NSW, Australia Charles Sturt University
- Relation
- Rural Society Vol. 13, no. 1 (2003), p. 5-21
- Rights
- Copyright Charles Sturt University
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1608 Sociology; Victoria; Western Victoria; Women
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