- Title
- The role of convenience in the evolution of the mall
- Creator
- Reimers, Vaughan; Clulow, Val
- Date
- 2009
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/63178
- Identifier
- vital:6375
- Identifier
- http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-408.pdf
- Abstract
- The shifting market share between malls and strips is an important trend in retailing. While convenience is recognised as a major influence behind the initial success of the regional mall, it has largely been ignored in accounting for its more recent decline. Using secondary data, this paper seeks to account for the varying fortunes of the regional mall using both convenience and non-convenience factors. The review indicated that while convenience alone could not account for its loss of market share, the decline of the mall appears to have coincided with its loss of time- and effort-saving qualities.
- Publisher
- Melbourne Australian & New Zealand Marketing Academy (ANZMAC)
- Relation
- Proceedings of the ANZMAC 2009 Conference
- Rights
- Open access
- Rights
- This metadata is freely available under a CCO license
- Subject
- Location; Customer experience; Experiential; Retail centre
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