- Title
- Integrating online social networks with e-Commerce : A CBR approach
- Creator
- Sun, Zhaohao; Firmin, Sally; Yearwood, John
- Date
- 2012
- Type
- Text; Conference proceedings
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/61242
- Identifier
- vital:5090
- Abstract
- Integrating online social networks (OSN) with e-commerce is a part of Enterprise 2.0 and social media and is of significance for development of e-commerce and online social networking services. However, how to integrate online social networks including Facebook with e-commerce is still a big issue for companies. Case based reasoning (CBR) has a number of successful applications in e-commerce and web services. This article examines how to integrate OSN with e-commerce, how to integrate CBR with e-commerce and how to integrate CBR with OSN. This article also proposes a CBR architecture for integrating online social networks with e-commerce using CBR as an intelligent intermediary. One of the research findings indicates that the principle of CBR is a useful marketing strategy for integrating e-commerce and OSN. The approach proposed in this research will facilitate the development of e-commerce, Enterprise 3.0 and online social networking services. Sun, Firmin, & Yearwood © 2012.
- Publisher
- Geelong, VIC
- Rights
- Copyright 2012 Sun, Firmin & Yearwood
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- Case-based reasoning (CBR); e-Commerce; Enterprise 2.0; Online social network (OSN); Social media; Facebook; Marketing strategy; Industry; Information systems; Online systems; Social networking (online); Web services; Electronic commerce
- Full Text
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