- Title
- Customer decision making in web service with an integrated P6 model
- Creator
- Sun, Zhaohao; Sun, Junqing; Meredith, Grant
- Date
- 2010
- Type
- Text; Conference proceedings
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/63512
- Identifier
- vital:4690
- Abstract
- Customer decision making (CDM) is an indispensable factor for web services. This articles examines CDM in web services with a novel P6 model, which consists of 6 Ps: privacy, perception, propensity, preference, personalization and promised experience. This model integrates the existing 6 P elements of marketing mix as the system environment of CDM in web services. The new integrated P6 model deals with the inner world of the customer and incorporates what the customer think during the DM process. The proposed approach will facilitate the research and development of web services and decision support systems.
- Publisher
- Tianjin, China IEEE
- Rights
- This metadata is freely available under a CCO license
- Subject
- Web services; Customer decision making; Decision support systems; Personalization; E-business
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