- Title
- Going green : Women entrepreneurs and the environment
- Creator
- Braun, Patrice
- Date
- 2009
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/60229
- Identifier
- vital:3690
- Identifier
- ISBN:9781900862165
- Abstract
- In economically challenging times business operators are looking for clever and affordable ways to grow their enterprises. This paper discusses the role of women entrepreneurs’ in proactively greening their small business. The paper highlights the combined outcomes of the exit survey of a greening small business 2008 pilot program and the entry survey for the 2009 online version of the training and networking program, which fuses environmental, business and ICT-enabled skilling to enhance both SME entrepreneurship and innovation. The study suggests that while reported environmental attitudes between male and female entrepreneurs do not differ significantly, women’s motivations differ from male entrepreneurs in terms of greening their business; and women are more proactive in pursuing green networking opportunities, where they can interact with like-minded businesses, access more clients, source alternative resources and expand their green business networks.
- Publisher
- Liverpool, UK : Institute for Small Business & Entrepreneurship
- Relation
- Paper presented at 32nd Institute for Small Business & Entrepreneurship Conference, ISBE 2009, Liverpool, UK : 3rd-6th November 2009
- Rights
- Copyright The Author
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 0806 Information Systems; Environment; Gender; Behaviour; Green entrepreneurship; Green practices; Environmental motivations
- Full Text
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