- Title
- The VFR Trilogy
- Creator
- Backer, Elisa
- Date
- 2009
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/60349
- Identifier
- vital:3689
- Identifier
- ISBN:1863081526
- Abstract
- The purpose of this research paper is to present three VFR models, the VFR trilogy, to enable implementation of materials into the syllabus for tourism units at universities. Despite VFR travel representing around half of Australia’s domestic travel market, VFR fails to be given much more than a cursory mention in core tourism teaching textbooks, and does not even make it to the index of other tourism textbooks. The failure of VFR travel to be discussed in tourism textbooks, results in VFR being overlooked in the teaching syllabus, since teaching often revolves around the textbooks. Future tourism marketers and future tourism managers therefore graduate with their tourism degrees, with a complete disregard for the potential of VFR travel as a marketing segment for the business that they will end up working within. Having developed three VFR models that assist in developing an understanding of VFR travel, the purpose of this paper is to assist in developing a better understanding of this tourism phenomenon, and provide the mechanism for which current and future teaching in tourism can include coverage of VFR travel.
- Publisher
- Esplanade Hotel, Fremantle, Western Australia Promaco Conventions
- Relation
- Paper presented at 18th Annual CAUTHE Conference 2009 - See Change: Tourism & Hospitality in a Dynamic World, Esplanade Hotel, Fremantle, Western Australia 10th-13th February 2009
- Rights
- Copyright Promaco Conventions
- Rights
- This metadata is freely available under a CCO license
- Subject
- VFR; Visiting friends and relatives; Tourism models; Tourism industries
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