- Title
- Attitude to risk in technology-based strategic alliances for tourism
- Creator
- Pansiri, Jaloni; Courvisanos, Jerry
- Date
- 2010
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/66421
- Identifier
- vital:3637
- Identifier
-
https://doi.org/10.1080/15256480.2010.498283
- Identifier
- ISSN:1525-6480
- Abstract
- This article examines how attitude to risk in the tourism industry impacts on the role of strategic alliances in developing technology-based knowledge. A survey of Australian travel sector businesses indicates that strategic alliances in tourism contribute only marginally to technology-based knowledge. The study further found that executives in the travel sector of tourism are risk-averse and this has implications for their perceptions regarding the contribution of alliances to technology-based knowledge. The findings imply that Australian industry policy towards tourism needs to encourage strategic alliances that have the potential to stimulate knowledge-based innovation. © Taylor & Francis Group, LLC.
- Publisher
- Taylor & Francis
- Relation
- International Journal of Hospitality and Tourism Administration Vol. 11, no. 3 (2010), p. 275-302
- Rights
- Copyright Taylor & Francis
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1504 Commercial Services; 1506 Tourism; Innovation; Strategic alliances; Technology-based knowledge; Tolerance of ambiguity
- Full Text
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