- Title
- Stakeholder priorities v industry perception : Reputations and relationships in the Australian mining industry
- Creator
- Tuck, Jacqueline
- Date
- 2007
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/56392
- Identifier
- vital:3627
- Abstract
- This study examines the drivers of reputation formation for mining companies and the mining industry’s perception of the drivers of reputation formation for its stakeholders’. Building on past research in stakeholder theory, corporate reputation and corporate citizenship, I argue that companies need to manage the reputations of each of their stakeholder groups. I further argue that for companies to successfully manage their reputations an understanding of the interrelationships between the various reputations held by stakeholders is required. Moreover, I argue that industry reputations, especially in the case of the mining industry, are important in the formation of corporate reputations. This paper reports on an ongoing exploratory research program which aims to develop an understanding of the relationships between mining companies and their stakeholders, and the importance of corporate citizenship polices to reputation and hence to corporate sustainability. The findings of the first stage of this research, the results of a Delphi study into the drivers of reputation for mining companies are reported. This study was undertaken to provide an understanding of the drivers of reputation for a number of stakeholder groups and the perceptions held by mining companies of these drivers for their stakeholder groups. Results indicate that drivers vary between stakeholder groups, that in the case of drivers common to a number of stakeholder groups they may vary in their importance across groups, and that there may exist a divergence between industry’s perception and stakeholder priorities. These results further the understanding of the relationship between corporate citizenship and reputation in the mining industry, thus assisting companies to strategically manage their corporate citizenship investments and to understand the process of innovation to meet the changing expectations of stakeholders.
- Publisher
- BI Norwegian School of Management, Oslo, Norway :
- Relation
- Paper presented at 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, BI Norwegian School of Management, Oslo, Norway : 31st May-3rd June 2007
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- Mining; Industry; Stakeholders; Reputation; Companies
- Full Text
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