- Title
- Family tourism : a New Zealand COVID-19 perspective
- Creator
- Yeoman, Ian; Schänzel, Heike; Zentveld, Elisa
- Date
- 2022
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/188577
- Identifier
- vital:17326
- Identifier
- ISSN:2055-5911 (ISSN)
- Abstract
- Purpose: Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's domestic markets and the trends associated with it. Design/methodology/approach: This paper is based upon secondary data from academic literature, industry reports, news media and webinars associated with New Zealand during COVID-19, starting in March 2020. Findings: The paper explains the rise of family tourism in New Zealand during COVID-19 based upon the consumer behaviour trends of: (1) Simplicity: In search of slow; (2) Mercurial consumption; (3) Localism; (4) Staycation; (5) Healthy habits; and (6) Is it safe to come out? Originality/value: The usefulness of this paper is derived from explaining why the rise of family tourism occurred based upon the identified trends. © 2022, Ian Seymour Yeoman, Heike A. Schänzel and Elisa Zentveld.
- Publisher
- Emerald Group Holdings Ltd.
- Relation
- Journal of Tourism Futures Vol. 8, no. 2 (2022), p. 240-244
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- http://creativecommons.org/licences/by/4.0/legalcode
- Rights
- Copyright © 2022, Ian Seymour Yeoman, Heike A. Schänzel and Elisa Zentveld
- Rights
- Open Access
- Subject
- 3508 Tourism; Consumer behaviour; COVID-19; Family tourism; New Zealand; Trends
- Full Text
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