- Title
- Animals Australia and the challenges of vegan stereotyping
- Creator
- Rodan, Debbie; Mummery, Jane
- Date
- 2019
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/183726
- Identifier
- vital:16360
- Identifier
-
https://doi.org/10.5204/mcj.1510
- Identifier
- ISBN:1441-2616
- Abstract
- Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence activists, who may contest not simply this norm but many of the customary industry practices that comprise Australia’s meat production, have been accused of promoting a vegan agenda and even of undermining the “Australian way of life”...
- Relation
- M/C Journal Vol. 22, no. 2 (2019), p.
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- https://creativecommons.org/licenses/by-nc-nd/4.0/
- Rights
- Copyright © M/C
- Rights
- Open Access
- Subject
- 4701 Communication and Media Studies; 4405 Gender Studies; Stereotypes; Vegan; Digital media; Animal activism; Animals Australia
- Full Text
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