- Title
- On the value of healthcare social media : exploring users' perspectives
- Creator
- Ukoha, Chukwuma
- Date
- 2018
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/181787
- Identifier
- vital:16035
- Identifier
- ISBN:9784902590838 (ISBN)
- Abstract
- A plethora of social media applications are used by healthcare providers. However, despite the proliferation of social media in healthcare, its value remains unclear. This paper explores users' perspectives on the value of social media in healthcare, and how outcomes resulting from its use are ascertained. Preliminary results indicate that healthcare providers see social media as a medium through which they can reach out to their target audience in order to create value that is often intangible and underpinned by benevolence. While many users are clear on the value they desire from the application, the issue of measuring its value is a grey area because many of the available measurement yardsticks have limited applicability. Further research is needed to validate the preliminary findings, and create comprehensive value evaluation criteria for healthcare social media. © PACIS 2018.
- Publisher
- Association for Information Systems
- Relation
- 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright © 2017 John Wiley & Sons Australia, Ltd
- Subject
- Healthcare; Measurement; Social Media; Social Presence; Users; Value
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