- Title
- Message framing effects across nations
- Creator
- Oppenheim, Peter; Orth, Ulrich; Firbasova, Zuzana
- Date
- 2003
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/56678
- Identifier
- vital:1510
- Abstract
- E1
- Publisher
- Chicago, USA : American Marketing Association
- Relation
- Paper presented at the 2003 Winter AMA Educators Conference, Chicago, USA : 1st February, 2003
- Rights
- Copyright Unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- Education; International
- Reviewed
- Hits: 583
- Visitors: 593
- Downloads: 0