- Title
- Deriving value from health 2.0 : A study of social media use among healthcare providers
- Creator
- Ukoha, Chukwuma
- Date
- 2020
- Type
- Text; Thesis; PhD
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/174486
- Identifier
- vital:14879
- Identifier
- https://library.federation.edu.au/record=b2848592
- Abstract
- Social media applications are increasingly being used by healthcare providers because of the numerous communication, information, and public relations benefits they offer. Despite the growing adoption of social media in healthcare settings, its specific uses and value propositions are not well understood. To ensure continuous improvement, social media performance must be measured. However, little is known about the tools, techniques and yardsticks used to measure social media performance in healthcare settings. This study adopts qualitative research methods to explore healthcare providers’ perspectives on the value of social media in healthcare settings. Australian healthcare providers, from organizations of different sizes and locations, who use social media, were interviewed and the transcripts thematically analysed. The results demonstrate the uses of social media in health care, as well as the steps and techniques in social media measurement. Based on the findings, it is clear that the ability of social media to support various activities in healthcare settings makes it valuable to healthcare providers. Drawing on Bakhtin’s ‘theories’ and Stevens’s theory of measurement, this study theorises on the value of social media and introduces a protocol for measuring social media performance in healthcare settings. As one of the first studies to apply Bakhtinian ideas to consumer health informatics, this study has the potential to pave a new approach to conceptualizing the role of social media, particularly in healthcare settings. By using Stevens’s theory of measurement to explore the yardsticks suitable for social media measurement, this study provides a more nuanced framework for measuring the value of social media in healthcare settings.; Doctor of Philosophy
- Publisher
- Federation University Australia
- Rights
- Metadata is freely available under a CCO license
- Rights
- Copyright Chukwuma Ukoha
- Rights
- Access is restricted to the entire work for proprietary reasons
- Subject
- Social media; Social media value; Healthcare; Measurement; Bakhtin
- Full Text
- Thesis Supervisor
- Stranieri, Andrew
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